The core purpose of this role is to show the business where and how to win by championing and being the voice of the consumer. You need to be able to anticipate business partner needs before they know they need them.
- Strategic planning both at a category, brand, Global, and Regional level
- Setting the long & short-term growth agenda, identifying growth spots, future-proofing the portfolio
- Future facing Innovation & Brand Strategy
- An intimate understanding of business performance, priorities, and cross-functional needs
- Proactive knowledge of hot spots and opportunities
- Offer foresight rather than just insight
- Gatekeeping
- Briefing, managing, and landing all strategic understanding projects
- Project planning, brief creation/ brief ownership/ landing debrief/ research findings - local & regional projects
- Collaboration within the CMI community
- Harnessing and being on top of category and brand-related trends
- Staying abreast with consumer trends
- Leveraging all the tools and insights at our fingertips/ bringing everything together to land a clear and concise story that ultimately drives business action
- Driving global synergies - fewer, bigger better
- Managing CMI budgets
- Managing relationships across other CMI teams, agency partners, CTI, and cross-functional teams
Reporting through to the CMI Director, the successful candidate is:
- Preferred to have a minimum of 7-10 years of relevant experience
- Needs to proactive
- Able to work autonomously
- Know how to prioritise
- Have strong communication and storytelling skills
