Position: Cluster Marketing Manager
Qualifications
Graduate or Post Graduate Diploma in Business Management (PGDBM) with a specialization in Marketing and MBA in Marketing.
5-7 years of experience in marketing roles for apparel retail industry.
Skills Required
Innovation and Creativity: Ability to develop innovative marketing strategies and campaigns to attract customers and drive sales.
Process Orientation: Strong understanding of marketing processes and ability to implement efficient workflows.
Market Understanding: Deep knowledge of consumer behavior, market trends, and competitor analysis.
Product Knowledge: Understanding of retail products and the ability to market them effectively.
Vendor Relationship Skills: Ability to establish and maintain effective relationships with vendors and suppliers.
Responsibilities
- Develop and implement integrated marketing campaigns across various channels (digital, print, in-store) to promote products and drive footfall.
- Analyse market trends and consumer insights to identify opportunities for growth.
- Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
- Manage marketing budgets and ensure effective utilization of resources.
- Monitor and evaluate the performance of marketing campaigns, making adjustments as necessary to optimize results.
- Lead and mentor a team of marketing professionals, providing guidance and support as needed.
- Coordinate marketing activities across multiple locations or clusters, ensuring consistency and alignment with brand guidelines.
Candidates meeting the above qualifications and possessing the required skills are encouraged to apply.
