client solutions associate

Company Description

RED FM MALAYALAM, located in Ernakulam, is a vibrant and youth-focused radio network that plays super hit music with a contemporary hit radio format. The brand philosophy of RED FM centers around speaking up for the right and establishing an emotional connection with our listeners. As a station for expression, RED FM has been recognized with over 431 award-winning campaigns, including Best Brand and Best FM Station.

Role Description

In Red FM Kerala, the role of a Client Solutions Associate typically involves working closely with clients to understand their marketing and promotional needs and devising customized solutions through Red FM's platforms. Here are the key responsibilities:

1. Campaign Development: Collaborating with the programming, creative, and sales teams to develop campaigns that align with the client's marketing goals. This includes conceptualizing innovative solutions, sponsorships, or event-based activations using Red FM's offerings (radio, digital, events).
2. Proposal Creation: Designing and presenting client-specific proposals with integrated marketing strategies, including radio commercials, on-ground activities, social media promotions, and more.
3. Coordination and Execution: Ensuring seamless execution of client campaigns by coordinating with internal teams (traffic, programming, creative, etc.) to meet deadlines and deliver agreed results.
4. Performance Tracking and Reporting: Monitoring the success of client campaigns through metrics such as listenership data, event footfalls, or engagement on digital platforms, and providing feedback to the client.
5. Market Research and Trend Analysis: Staying updated on the latest market trends and audience preferences to suggest innovative approaches that can help clients achieve their marketing objectives.

In short, a Client Solutions Associate acts as the bridge between Red FM's capabilities and client marketing needs, ensuring value delivery through creative and strategic solutions.