Work closely with the client team and brand projects to understand the client business strategy, plans requirements and contribute to the creation of digital experiences.
Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content.
The Lead will work across multiple platforms to drive engagement and positive customer behaviour.
Major responsibilities deliverables:
Business Strategy, Direction Positioning
- The ability to work to establish a content strategy that is in sync with the brand s philosophy and objectives across multiple platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Mobile and devise strategic content while upholding creativity standards of the agency.
- Monitor digital new media industry trends and competitor offerings to identify potential business avenues and improve current offerings that lead to better value for customers and higher financial value for clat.
- Driving innovation and creativity for the brands on board Account Execution
- Campaign content creation and overlooking on various digital platforms like Facebook, Twitter, YouTube, Pinterest, Instagram
- Conducting adequate research gathering relevant material for interactive content development
- Develop innovative solutions including content management and maintenance of the brand s digital platforms
- Creating innovative buzz around the brand, its product promotions, launches and brand-sponsored events
- Utilize Analytics to analyse and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads and conversions
- Develop quarterly marketing plans and finalize agreed plans with the client team to proactively drive initiatives
- Develop detailed monthly calendars and finalize with the client team
Requirements
- Experience exposure with digital marketing concepts as well as hands-on conceptualization execution of digital marketing campaigns on various digital channels
- Familiar with marketing techniques
- Experience exposure in the development of brand enhancing copy
- 1 to 4 years experience in a marketing agency or an end user organization in a digital marketing role
