Plan, direct and coordinate marketing budgets in accordance with organizational goals
Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization's products or services
Undertake market research studies and analyze the results in order to better understand the market and customer tastes
Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
Market research, pricing, product marketing, marketing communications, advertising and public relations.
Superb analytical skills
Demonstrated ability to lead and inspire a team
Outstanding communication and interpersonal skills
Flexibility
Passionate customer advocacy
Thorough knowledge of marketing principles, brand, product and service management
Deep understanding of changing market dynamics
Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
Entrepreneurial spirit
Oversee a company's overall advertising and sales strategy
Drive revenue by increasing sales through marketing activities
Develop the structure of the business's marketing department
Negotiate advertising contacts
Approve marketing campaign ideas
Coordinate marketing efforts with the company's financial and branding goals
