Branding and Improving Brand Equity
- (R) Identify the locations for the hoarding placement, wall paintings etc. and timely distribution of the sales promotion material
- (R) Organize promotional activity as per the plan for Territory in order to drive positive brand equity index
(R,A) Create awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for dealers, retailers and end customers
Business Delivery
- (R) Ensure easy availability and replenishment of allied products as per agreed SLAs, communication of pricing, discounts of allied products to UBS outlets
- (R) Ensure the achievement of the sales target for the Depot (including UBS allied products) at agreed price positions
- (R) Ensure timely collection of payments for keeping receivables under control / follow-up for timely collection of payment against sold material in the assigned area
- (R) Explore the possible locations for new inventory points within the assigned territory in line with i2 network analysis
(R) Follow up with Zonal coordinator-UBS for setting up of UBS of identified counters
Business Development
(R) Work towards increasing the business and profitability of channel partners by helping them in increasing sales from existing customers and in acquisition of more customers
Channel Management
- (R) Collect the security deposit at the time of appointment dealer and enhance it according to the norms of the company and exposure in the market place
- (R) Ensure that UBS outlets deal in all category of products
- (R) Identify channel partners for prospective UBS format and develop UBS stores
- (R) Monitor dealer's / customer's credit worthiness and alert management in case of any adverse developments
- (R,A) Adhere to call cycle plan, collect the orders & payments and update SFA on real time basis
- (R,A) Execute the retailer meets, counter meets for sub dealers in assigned area
(R,A) Track retailer level sales, stock replenishment through continuous monitoring
Competition Tracking
(R) Obtain first hand information about competitors at retailer level on Cemtrak parameters (NR, DOD, CS, ACV, MS)
Customer Service and Responsiveness
(R) Provide effective customer care service and attend the product and service related queries and resolve grievances as per SLAs to ensure customer loyalty and satisfaction
Influencer Management
(R,A) Organize sales promotion activity at all UBS outlets and promote UBS outlets through technical / sales meet
