Applies basic foundation of a functions principles, theories and concepts to assignments of limited scope. Uses professional concepts and theoretical knowledge acquired through specialized training, education or previous experience. Develops expertise and practical knowledge of applications within business environment. Acts as team member by providing information, analysis and recommendations in support of team efforts. Exercises independent judgment within defined parameters.
Defines local product/solution focus and positioning throughout the lifecycle of a given portfolio, based on market, competitive, and financial information. Develops business plans for a specific portfolio, drives communication and enablement to sales teams and partners on portfolio strategies, and defines demand generation priorities with marketing to achieve business targets and gain market share.
Deeply understands local markets, market drivers, competitive landscape, market opportunity across segments and industries
- In collaboration with the GBU, local Marketing and Channel, defines, enables, and drives execution of local business plans for products/ solutions across segments and sales motions to achieve budget
- Monitors and analyses business performances by product/solution area to identify gaps and drive corrective actions
- Drives enablement plan to support NPI and GTM programs
- Builds and executes joint business plans with global and strategic partners (e.g., Strategic OEMs)
- Provides input on local market price dynamics and recommendations on deal pricing escalation; where applicable, defines and manages local pricing initiatives (promos, starter kits)
- Product line and quota responsibility. Works with experienced Category Sales on assigned product/PL & GTM engagement.
- Works on BDM activities across Sales, Channel Engagement/Enablement, Marketing and Promos, and End Customer accounts.
What you need to bring
- University or Bachelors degree preferred.
- Typically 3 to 5 years of professional experience in a related field.
- IT industry knowledge.
- Strong communication skills.
- Knowledge of promotional marketing processes and practices.
