Category Lead - Influencer Marketing

Location: Delhi

About Us:

A new initiative and position within Broadway Mall. We partner with over 100 leading brands to host exclusive events that drive engagement and sales. Our mission is to create memorable experiences for shoppers while maximizing revenue and brand visibility through strategic event management and social media amplification.

Position Overview:

We are seeking a proactive and results-driven Category Lead for Influencer Marketing with 3-4 years of experience in both offline and online spaces. The ideal candidate will be responsible for managing the Profit and Loss (P&L) of our influencer marketing campaigns, generating revenue, planning and managing campaigns, and enhancing our presence on social media. This role requires a strategic thinker with excellent organizational and communication skills.

Key Responsibilities:

P&L Management:

-Oversee the financial performance of all influencer marketing campaigns.

-Develop and implement strategies to maximize revenue and control costs.

-Prepare budgets, financial forecasts, and reports for senior management.

Campaign Planning and Management:

-Plan, organize, and execute influencer marketing campaigns for 100+ brands.

-Coordinate with brands to understand their campaign requirements and objectives.

-Manage campaign logistics including influencer coordination, content creation, and delivery.

-Ensure all campaigns meet quality standards and brand guidelines.

Revenue Generation:

-Identify and pursue new revenue opportunities related to influencer marketing.

-Build and maintain relationships with brand partners to encourage repeat business.

-Develop and execute promotional strategies to drive campaign engagement and sales.

Social Media Amplification:

-Create and implement social media strategies to promote influencer campaigns.

-Manage social media accounts, including content creation, scheduling, and engagement.

-Analyze and report on social media metrics to measure the effectiveness of campaigns.

-Collaborate with influencers and digital marketing teams to enhance campaign visibility.

Stakeholder Management:

-Act as the primary point of contact for all campaign-related activities.

-Liaise with brands, influencers, vendors, and other stakeholders to ensure smooth operations.

-Provide exceptional customer service to brand partners and influencers.

Qualifications:

-Bachelor's degree in Business, Marketing, Event Management, or a related field.

-3-4 years of experience in influencer marketing, event management, or a similar role.

-Proven track record of managing P&L and generating revenue.

-Strong understanding of both offline and online marketing strategies.

-Excellent organizational and project management skills.

-Proficiency in social media platforms and digital marketing tools.

-Exceptional communication and interpersonal skills.

-Ability to work under pressure and meet tight deadlines.

-Creative thinker with a passion for innovation and continuous improvement.

About Barcode Entertainment:

Were a global influencer marketing agency, powered by influencers. We pride ourselves on bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content, and laser-sharp paid media targeting. Simply put, we understand how to get business results from social media. Our content-first offering is completely bespoke for each of our clients, with different industries, brands, objectives, audiences, and influencers. There is no plug n play option or corner-cutting platform. With that in mind, we delve into our years of performance data and the latest cultural trends and insights to develop the most effective social creative strategies and campaigns that deliver industry-leading results for our clients.