Brand.com catalogue | - Coordinate with studio team to get the images on daily basis on time so that images can be uploaded on sparrow (cataloguing tool) and make the catalogue live on the brand.com portal
- Assuring timely cataloguing i.e. within 10 days.
- Reduce customer complaints and return issues by 20% through regular analysis and improvement initiatives.
- Ensure website functionality is optimized by addressing front-end and back-end issues within 24 hours of identification.
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Catalogue Enhancement | - Customer engagement metrics such as time spent on product pages and bounce rates.
- Conversion rates for products with enhanced content compared to baseline.
- Number of process improvements implemented within catalogue management workflows.
- Customer feedback and ratings related to product information and descriptions.
- Reduction in customer inquiries or returns due to inaccurate or insufficient product information.
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Marketplace Catalogue | - Ensure that once the catalogue goes live on brand.com, same data will be downloaded from sparrow and is converted into respective MP template and is submitted on the MP.
- Increase marketplace sales revenue by 15% quarter-over-quarter through effective cataloguing, merchandising, and promotional strategies.
- Maintain a 85% listing accuracy on marketplace platforms and resolve cataloguing issues within 48 hours.
- Provide comprehensive weekly and seasonal reports on marketplace performance and suggest actionable insights for improvement.
- Successfully execute 100% of fresh season launches, stories, and collection releases on marketplace platforms.
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