Campaign and Analytics Manager

Position: Campaign Manager and Analytics

Company: Insurance Broking

Location: Kopar Khairane, Navi Mumbai

Department: Marketing

Position Overview:

The Campaign Manager and Analytics will be responsible for planning, executing, and analyzing marketing campaigns across various channels. This role requires a blend of creative and analytical skills to drive engagement and optimize performance.

Key Responsibilities:

Develop and manage multi-channel marketing campaigns, Specifically: Paid campaigns, SMS, Whatsapp and display advertising

Collaborate with cross-functional teams to launch campaigns for a captive base

Set campaign objectives, KPIs, and budgets, ensuring alignment with the overall marketing strategy

Monitor and analyze campaign performance using analytics tools GA, Zoho CRM, ERP and Clevertap

Generate regular reports and insights to assess effectiveness, identify trends, and recommend optimizations

Conduct A/B testing to refine messaging and targeting

Manage relationships with external vendors and agencies

Lead post-campaign analysis and present findings to stakeholders

Qualifications:

Bachelor's degree in Marketing

6+ years of experience in campaign management and analytics.

Proficiency in marketing automation tools (Clevertap, Adobe) and analytics platforms (Google Analytics)

Strong analytical skills with the ability to interpret complex data sets and derive insights.

Excellent project management and organizational skills.

Familiarity with SEO and social media marketing is a plus