In three months:
- You would have complete knowledge of relevant categories.
- Total understanding of the various agency functions
- You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline
In six months:
- Demonstrate good understanding of clients business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation.
- Build a good relationship with clients, internal and external stakeholders, and partners
- Proactively drive the business initiatives and response to the client requirements & briefs.
- Have full understanding of what is happening on client s business & work accordingly
- Ability to start leading long term & short-term media planning for the client
In 12 months:
- Established strong team and Client relationship and receive great feedback from co-workers and key client contacts
- Been the source of what s new and emerging in media & technology to deliver new and innovative Client solutions
- Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
- Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured.
What your day job looks like:
- Plan and execute social media campaigns.
- Co-ordinate with internal and external stakeholders for creatives, content and copies.
- Interact with client for briefs, approvals and feedbacks
- Influencer marketing - Tap on opportunities with existing and new set of clients and pitch them ideas.
- Keep a tap on relevant trending topics to suggest real time social media posts and content around the same.
- Reporting and responding to queries on brands social media pages
What you will need:
- At-least 4 years experience in media strategy / planning / execution / account planning
- Comfortable making & presenting annual, quarterly media strategy & plans.
- With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus.
- Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation.
- Working knowledge of all tools - TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.
- Experience working with multiple stakeholders.
