This profile demands a mixed skill set of a Team Manager / Sales Person and an Account Manager / Generating leads - Through Self - identify relevant contacts at a target organisation and to establish first contact.
Essential Functions
- Partner with Sales, Sales Development and Product/Segment Marketing to drive a winning SMB demand gen strategy and execution across multiple channels
- Understand SMB marketer needs challenges across their buying journey and translate those into personalized communications and targeted campaigns for various digital channels with the goal to educate the buyers and accelerate their buying cycle
- Write, edit, and launch targeted email marketing campaigns
- Build webinar programs, promote them, and moderate virtual tradeshow/webinar sessions with other speakers; webinar speaking experience a plus
- Analyze program performance and make recommendations for improvements and optimization of content, mix, frequency, etc. in order to meet monthly and quarterly goals
- Identify opportunities for campaigns, services that will lead to an increase in sales.
- Study the market and competitors; identify and develop the company s unique selling propositions and differentiators
- Update nurture programs and content as needed
- Collaborate with Marketing Operations team to improve data quality, reporting, and segmentation
Qualifications
- Must have a minimum of 4 year experience in outbound sales, International sales, demand generation/lead generation, email marketing or marketing programs
- Generate qualified leads through cold calling, email marketing, Social Network (LinkedIn, Xing, Jigsaw, iProfile, Etc.) marketing in the USA/ UK/Europe/EMEA/EU and other parts of the world
- Identifying sales opportunities through primary, secondary research including building up and maintaining the prospects database
- Maintain sales activity records
- Qualify business opportunities present business solutions at executive level
- Knowledge of principles and practices of sales
- Knowledge of customer service principles
- Proven ability to achieve sales targets
- Experience in IT Solutions/Services sales
- Must possess good written oral communication skills
