Business Manager

About the Customer

Company is an Indian company that mainly manufactures luxury fashion accessories such as jewelry, watches and eyewear.

About the Role

Designation : Business Manager / Concept Manager

Work Location: Hyderabad , Vijayawada

Work Experience: 5-7 Years of experience

Role Summary:

Deliver on sales and profitability for the relevant store through product (optimum stock, range and size), best in class retail standards, processes and a seamless customer shopping experience

Summary of Role Responsibilities:

Drive sales and profitability budgets and take required actions to address issues in sales and profitability achievement (at an individual KPI level) with the support of relevant stakeholders

Drive sell thru at category level for household and at product level for furniture without compromising on the budgeted margins

Explore business opportunities in atrium spaces with a positive ROI and share the same for implementation

Participate in the preparation of the financial budgets for the year (opex and capex)

Control and monitor expenses within budgetary guidelines through efficient operations

Lead the store team to adhere to the retail SOPs, retail standards and retail processes in the store

Lead the store team to adhere to the layout guidelines, pricing guidelines, planogram for household and plotting for furniture

Monitor implementation of the marketing promotions as per guidelines

Take required actions to ensure all marketing communications in the store are executed as per the guidelines

Analyze the effectiveness of the promotions and share feedback with recommendations

Maintain optimum stock at the store in collaboration with the planning and merchandizing team

Review and ensure min max is maintained and provide suggestions to correct the same on regular basis

Analyze the brand / category / product (furniture) performance and recommend required actions for FMS, SMS and broken ranges as per defined norms (consolidation, replenishment, promotions, bundle offers etc.)

Lead the store team to ensure adherence to the Home Centre standards of customer service

Review the mystery audit report and take corrective actions in concern areas to enhance levels of customer service

Review and ensure all customer complaints and issues are resolved as per the defined guidelines in close coordination with the relevant stakeholders

Undertake competition analysis and benchmarking by visiting the competition and share feedback

Identify and share internal and external commercial opportunities (existing store)

Manage and guide the team to deliver on the job

Key Job Responsibilities:

Sales and Profitability

Drive sales and profitability budgets and take required actions to address issues in sales and

profitability achievement (at an individual KPI level) with the support of the TCMs and other relevant stakeholders

Follow up with the TCMs for a timely implementation of the business roadmap

Provide inputs on product performance, sell thru and expectations to the TCMs

Drive sell thru at category level for household and at product level for furniture without compromising on the budgeted margins

Explore business opportunities in atrium spaces with a positive ROI and share the same with the TCMs for implementation

Participate in the preparation of the financial budgets for the year (opex and capex)

Control and monitor expenses within budgetary guidelines through efficient operations

Follow up with the TCMs to get the targets and incentive plans given by the brands to the staff and share feedback with the TCMs for corrective actions wherever needed

Work with various stakeholders (TCMs / buying team / packaging team / warehouse team / logistics team / stores team / inventory team ) to minimize damages in household and furniture

Work with the TCMs and buying team in implementing the clearance process (ageing, damage

products and floor pieces) as per defined norms

Store Operations Management

Lead the store team to adhere to the retail SOPs, retail standards and retail processes in the store

Lead the store team to adhere to the layout guidelines, pricing guidelines, planogram for household and plotting for furniture

Monitor and ensure that the planogram and plotting checklists are uploaded by the ACMs and VMs in Wooqer as per agreed timelines and ensure daily checklists are completed in Wooqer

Share the planogram and plotting feedback with the TCMs and VM team and follow up for corrections

Follow up with the TCMs and VM team to update the planogram and plotting as per defined

guidelines

Work with relevant stakeholders in adhering to all statutory compliances for the store

Review store KPIs along with the ACMs and MF Consultants and take required actions in collaboration with the relevant stakeholders

Coordinate with the mall management for effective functioning of the business ( brand visibility,

permissions, promotions etc.)

Drive adherence to the HSE standards

Take required actions to ensure the internal audit norms are met at all times and CSA is conducted as per the defined schedule

Marketing Promotions and Loyalty Program

Monitor implementation of the marketing promotions as per guidelines

Take required actions to ensure all marketing communications in the store are executed as per the guidelines

Analyze the effectiveness of the promotions and share feedback with recommendations

Drive customer KPIs in collaboration with the TCMs and marketing team (walk-ins, conversions, basket size etc.)

Suggest BTL activities for the respective catchment/mall/store

Work with the TCMs and the marketing team in increasing repeat buys and activating lapsed

customer base

Undertake catchment analysis and take required actions to grow the customer base

Inventory Management

Maintain optimum stock at the store in collaboration with the planning and merchandising team

Review and ensure min max is maintained and provide suggestions to correct the same on regular basis

Analyze the brand / category / product (furniture) performance and recommend required actions for FMS, SMS and broken ranges as per defined norms (consolidation, replenishment, promotions, bundle offers etc.)

Track the stock level and proactively work with the Store Merchandise Analysts and TCMs to ensure there is no excess or gap in stock

Review and ensure stocks are pulled back as per fixture capacity, planogram and plotting allocation

Review and ensure adherence to the stock take, perpetual inventory and global stock count schedule to minimize shrinkages

Manage the clearance process of aging and damaged stocks

Review the fixture capacity, display capacity and base stock and take required actions

Coordinate with the TCMs for organizing the promotional merchandise as per defined timelines

Share feedback with the buying team on gaps in the offerings and quality issues and provide

suggestions for introduction or removal of brands / categories (in consultation with the TCM)

Review and ensure availability of stock, training of staff and adherence to display standards for new product launches

Customer Service

Lead the store team to ensure adherence to the Home Centre standards of customer service (Go Home)

Review the mystery audit report and take corrective actions in concern areas to enhance levels of customer service

Review and ensure all customer complaints and issues are resolved as per the defined guidelines in close coordination with the CSD, DMS & DHS teams at the corporate office & TCMs

Analyze the areas of concerns highlighted in the NPS report and take required actions to address the concern areas

Make customer home visits to understand product need & evaluate delivery & fitment services

Provided Market Focus

Undertake competition analysis and benchmarking by visiting the competition and share feedback with the TCMs

Identify and share internal and external commercial opportunities (existing store)

Evaluate prospective sites and provide inputs on feasibility for expansion (new stores)

People Management

Assign responsibilities and set expectations

Give regular feedback to team

Track implementation of EMT, Wooqer Videos, Go Home, IST TTT and SDP

Track and ensure that the training of store staff is completed as per defined norms (product

knowledge, retail standards, customer service, personal grooming etc.)

Review and ensure that the on roll staff are available as per defined ROTA guidelines and budgeted

norms

Work with the HRBP team and TCMs and ensure availability of staff as per budgeted norms

Manage effective deployment of staff to ensure maximum productivity

Provide support and guide the team to deliver on the job

Background and Requirements

Job Requirements

Key Result Areas (KRAs)

Finance

Top line

Profitability

Customer KPIs

Control shrinkage, damage and aging

Roadmap for achievement of targets

Customer

Maintain customer shopping experience standards including brand staff

NPS

Process

Adherence to store SOPs (including omni channel) and checklists

Internal Processes & VM - Maintain the retail standards and implement SOPs w.r.t to concepts and

store operations

Achievement of customer service TATs

Adherence to store standards as per planograms / plotting

People

Values and CREATE behaviors

Developing self

Developing people

Engaging people

Special Initiatives

Special projects (individual specific)