We are currently looking for a Manager - Digital, who will drive the digital planning for one of our FoodTech client. This includes bringing together all digital elements - paid social, search, programmatic, video, voice, etc - in an integrated manner to deliver on brand objectives.
A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with digital platform owners.
About the role
- The position of Media Planning Manager at EssenceMediacom is probably one of the highest and most prestigious roles at the agency with perhaps the most understated sounding title.
- They are the lynchpin of the Media Planning operation - the master of the day to day running of the team.
- They are the engine behind projects, timelines, and next steps to complete deliverables on time. They are a source of authority on operational tasks like Olive (Essence s campaign management tech), Trafficking, Creative, etc.
- In meetings, our Media Planning Managers lead such things as Status meetings, they Drive QBRs and ensure that reporting is accurate and contains relevant insights.
- The Media Planning Manager has responsibility for the day-to-day management of the tactical media plans and its proper implementation, working to implement the brands overall media strategy in the context of changing conditions and opportunities.
- This role is responsible for demonstrating a strong working knowledge of the media marketplace and available media research
Some of the things we d like you to do:
- Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis as directed by the Associate Director or Director, across all digital inventory (from search to video) for the campaigns within their scope
- Responsible for expressing the strategic rationale behind media investment decisions and evidencing the performance vs. expected outcomes
- Development multiple case studies of strategically interesting work throughout the course of the year to be leveraged in internal training/on-boarding as well as in new business
- Support Media Planning Director in resource management
- Accountable for the completion of and adherence to Campaign Analysts Plans
- Responsible for the quality of reporting and insights within assigned campaigns.
- Host client meetings and sync-ups
- Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to workstreams (Quarterly business review, Learning Agenda, Platform Evaluations)
- Identify new vendors/partners while maintaining a POV on them
- Drives how syndicated and first party data is used within the campaign lifecycle
- Support global alignment and collaboration at the Client Pod level
- Ensure successful onboarding of new Essentials by creating onboarding plans
- Manage 2-6 direct media planning reports to support career growth/development
A bit about yourself:
- At least 3-5 years experience in the Digital Media or Advertising field
- Solid understanding of media concepts/terms, creative and budget requirements
- Solid grasp of digital marketing, especially a deep knowledge of digital media
- Ability to forecast outcomes of brand/DR campaigns and manage spend
- Experience with Media Research Tools (ComScore, GWI, TGI, YouGov) Preferred
- Strong written and verbal communication skills including the desire to progress
- Strong organizational skills, detail-oriented and capable of multi-tasking
- Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
