Business Head | Edutech

We're hiring for our prestigious client, who is on the lookout for a dynamic Business Head to lead their exciting new educational venture!

Job Title: Business Head (India)

Reporting to: CEO

Qualification: MBA/Postgraduate

Years of Experience: 15+ years post education

Sector: Consumer-Tech/Education/Advisory Services (Offline/Online)/Startup experience

Location: Gurugram

JOB DESCRIPTION:

As a seasoned professional, the Business Head is expected to leverage past experiences to lead, innovate, and drive growth.

The role demands strategic vision, operational expertise, and a hands-on approach across sales, marketing, digital promotion, and P&L management. The Business Head will take ownership of

the business's overall performance, creating value and ensuring sustainable growth.

1. Strategic Vision and Entrepreneurial Leadership

a. Ownership Mindset: Bring an entrepreneurial approach to running the sales & marketing for

the business, taking full ownership of the business's success, growth trajectory, and long-term

sustainability.

b. Business Strategy: Develop and implement a bold, growth-driven strategy to capture market

share, leveraging past experience in identifying new opportunities and mitigating risks.

c. Scaling the Business: Apply entrepreneurial insights to scale the business, driving expansion

through partnerships, new offerings, or geographic growth.

2. Sales and Business Development with Entrepreneurial Flair

a. New Market Penetration: Identify and penetrate new markets, segments, and customer

demographics, drawing from entrepreneurial experience in building businesses from the ground

up.

b. Client Acquisition and Retention: Develop innovative strategies to acquire new customers

and nurture long-term relationships, ensuring high retention levels.

c. Revenue Growth: Set ambitious sales targets and leverage entrepreneurial resourcefulness to

maximize revenue growth.

d. Partnerships and Alliances: Build strategic partnerships and alliances with educational

institutions and other organizations to enhance the business reach and impact.

e. Alternate Approaches: Given the nature of the business, unconventional acquisition methods

will emerge. Create pilots, execute, measure and scale if successful, any such methods that look

promising.

3. Marketing and Brand Building

a. Brand Positioning and Storytelling: Leverage marketing strategies to create a powerful brand

presence, incorporating the ability to tell a compelling story that resonates with target

audiences.

b. Go-to-Market Strategy: Design and implement go-to-market strategies for new programs,

products, or services, drawing on entrepreneurial agility to pivot quickly based on market

feedback. Focus on identifying a few acquisition approaches that can be scaled, specially from a

Pull perspective (not Push).

c. Creative Campaign Development: Foster a culture of creativity and experimentation, ensuring

innovative campaigns across traditional, digital, and social media platforms that drive

awareness and engagement.

d. Growth Hacking: Apply growth-hacking techniques to accelerate the business's digital

presence, customer acquisition, and overall visibility at a lower cost.

4. Digital Marketing and Lead Generation

a. Performance Marketing: Drive and optimize digital marketing campaigns, ensuring high ROI

on all marketing spend through data-driven monitoring.

b. Digital Ecosystem Building: Create a strong digital presence through robust SEO/SEM

strategies, content marketing, and social media engagement to attract and convert potential

clients.

c. Conversion Optimization: Optimize the funnel for conversion while nurturing leads through

multiple touchpoints.

5. P&L Accountability and Financial Leadership

a. P&L Management: Take full responsibility for the P&L, applying past entrepreneurial

experience to manage budgets efficiently, optimize costs, and increase profitability.

b. Financial Discipline and Control: Monitor financial performance, focusing on key metrics

like revenue, margins, and ROI. Develop contingency plans and take proactive steps to meet

financial objectives.

c. Cost Efficiency and Resource Allocation: Ensure optimum resource allocation to marketing,

operations, and sales while maintaining a lean cost structure, typical of entrepreneurial ventures.

6. Exceptional Customer Experience

a. Customer-First Approach: Ensure that all aspects of the customer journeyfrom inquiry to

service deliveryare aligned to provide exceptional value and experience.

b. Feedback Loops for Continuous Improvement: Establish systems to gather real-time

feedback and use it to refine offerings, improve satisfaction, and increase retention.

7. Team Leadership and Culture Building

a. Team Leadership: Lead with an entrepreneurial spirit, empowering teams to take ownership

and innovate. Build a high-performance, agile, and collaborative culture.

b. Talent Development: Attract, recruit, and mentor top talent, ensuring the team is equipped with

the skills needed to drive growth in a competitive landscape. Build a strong performance culture

within the team while ensuring the sales approach is aligned to the company vision and

philosophy.

c. Cross-Functional Collaboration: Foster strong collaboration between sales, marketing,

operations, tech/product and finance teams to drive seamless execution and rapid results.

8. Data-Driven Decision Making and Analytics

a. Business Intelligence & Analytics: Leverage data analytics and insights to optimize business

strategies. Use KPIs and dashboards to monitor performance across all functions.

b. Agile Adjustments: Make quick, data-driven adjustments to strategies and operations as market

conditions shift, using a nimble approach informed by previous entrepreneurial experience.

Sales data - top of the funnel, conversions, attrition, productivity etc is key to the sales success.

Ensure that the data flows correctly and quickly for timely intervention

9. Compliance and Ethical Leadership

a. Regulatory Compliance: Ensure adherence to all relevant regulations and standards in the

education sector.

b. Ethical Decision Making: Lead with integrity, ensuring ethical practices in all areas of the

business, including sales, marketing, and customer interaction

PERSON SPECIFICATION:

Ideal Candidate Attributes:

MBA or Postgraduate from a good college with at least 15 years of experience in sales and business

development

Strong bias for results and numbers

Good understanding of the sales funnel and a data driven approach to nurturing and managing the same

Excellent verbal and written communication skills

A people's person with great relationship building capabilities with stakeholders, specially Parents & Children

Good executive maturity to deal with stakeholders in the education industry

Strong understanding of acquisition costs and a focus on efficiency in customer acquisition.

If you are interested in exploring this opportunity further, please reach out to [Confidential Information]