Business Head - Digital & Analytics (Advertising)

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Please checkout the latest job opportunity :

Profile : Business Head - Digital & Analytics

Company : Advertising Agency

Location: NOIDA

Department: Digital

Reports To: Director - Client Servicing / Managing Director

We are seeking a dynamic and experienced Business Head for our Digital & Analytics department. The ideal candidate will have a strong background in media, data analysis, and data-driven strategies. They will be responsible for driving the digital and analytical initiatives of the company, leveraging data to inform creative strategies and

enhance D2C Marketing experiences. This role demands a leader with a strategic mindset, excellent analytical skills, and a deep understanding of the media landscape.

Key Responsibilities:

1. Leadership and Strategy:

o Lead the Digital &; Analytics team, fostering a culture of innovation and excellence.

o Develop and execute data-driven strategies to achieve business objectives.

o Collaborate with senior management to align digital and analytics initiatives with overall business goals.

o Develop and execute a roadmap for digital marketing initiatives, ensuring all efforts are cohesive and integrated across all channels.

2. Media Specialty:

o Oversee digital media strategies, ensuring optimal use of various media channels.

o Stay updated on the latest media trends and technologies to drive effective media planning and buying.

o Oversee the creation and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and online advertising.

3. Data Analysis:

o Utilize advanced data analysis techniques to derive actionable insights.

o Implement data analytics tools and methodologies to enhance data accuracy and accessibility.

o Ensure data integrity and compliance with relevant regulations.

4. Data-Driven Strategy:

o Develop and implement strategies based on comprehensive data analysis.

o Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital campaigns.

o Adjust strategies based on performance data to optimize results.

5. Data-Driven Creative:

o Collaborate with creative teams to develop data-driven creative concepts.

o Use consumer insights and data to inform creative development and ensure relevance.

o Test and refine creative assets based on performance data.

6. Communication Skills:

o Delivering engaging and impactful presentations to diverse audiences, using visual aids, storytelling, and persuasive techniques to effectively communicate key messages.

Qualifications:

Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred.

10+ years of experience in digital marketing, analytics, or a related field.

Proven experience in a leadership role within a media or digital agency.

Strong expertise in data analysis and data-driven strategy development.

Excellent understanding of media channels and digital marketing tactics.

Proficiency in data analytics tools and software (e.g., Google Analytics, Tableau, SQL).

CTC offered : 30 to 35 LPA