Position VStar brand in the mid-premium/premium category at all major retail outlets in Kerala by promoting the identified Focus styles of womens products. He/she will be responsible for growing the market share of mid-premium/premium products in the identified outlets working closely with the Sales and Marketing teams.
Responsibilities
- Placement of Focus and New styles in all the key retail outlets (KROs) and the identified major outlets in allocated area of Kerala.
- Ensure effective display of Focus and New styles in the allotted shelf space in KROs and other major outlets.
- Appoint, train and manage the KRO Promoters to increase the brand share at KROs
- Delivering effective product pitch of the Focus styles to the KROs and assisting the Sales team in product pitch of Focus styles in non KROs as required.
- Proactively co-ordinate with the Brand team to ensure innovative branding at KROs.
- Analyze latest marketing trends and tracking competitor activities to identify business opportunities in these outlets.
- Achieve placement and turnover targets of Focus and New styles at KROs and identified major outlets.
- Co-ordinate with Distributors and KROs to monitor stock levels of focused products.
- Work closely with Marketing to understand the product pitch of New Products.
- Arrange pitch meetings in certain KROs as required, where marketing presence will help the Brand to penetrate.
Qualifications
- Prior experience in working for mid-premium/premium brand will be preferred.
- Exceptional ability to communicate effectively.
- Negotiating skills with Win-Win mentality.
- Basic Knowledge in visual merchandising
- Presentation skills
- Graduate with a degree in Management preferred
- Field experience of 5 years in a relevant industry.
