Job Title: E-commerce business manager
Overview:
As an E-commerce Manager, you will play a pivotal role in developing and executing strategies to drive online sales, enhance user experience, and maximize the overall digital presence of the company. This position requires a blend of business acumen, technical proficiency, and creative thinking to ensure the success of the e-commerce platform.
Responsibilities:
- Strategic Planning:
- Develop and implement e-commerce strategies to achieve sales targets and business objectives.
- Collaborate with cross-functional teams to align e-commerce initiatives with overall company goals.
- Stay abreast of industry trends, competitor activities, and emerging technologies to recommend innovative approaches.
- Website Management:
- Oversee the day-to-day operations of the e-commerce website, ensuring functionality, user-friendliness, and optimal performance.
- Implement and manage product listings, pricing, and promotions.
- Work closely with IT and development teams to address technical issues and implement site enhancements.
- Customer Experience:
- Monitor and enhance the overall user experience on the e-commerce platform.
- Implement strategies to improve customer satisfaction, including personalized recommendations, easy navigation, and responsive customer support.
- Analytics and Reporting:
- Utilize analytics tools to track key performance indicators (KPIs) and generate regular reports.
- Analyze data to identify trends, opportunities, and areas for improvement.
- Make data-driven recommendations for optimizing the online shopping experience and increasing conversion rates.
- Inventory and Fulfillment:
- Collaborate with inventory management teams to ensure accurate product availability and stock levels.
- Oversee order fulfillment processes to ensure timely and accurate deliveries.
- Compliance and Security:
- Ensure compliance with e-commerce regulations and standards.
- Implement security measures to protect customer data and maintain a secure online shopping environment.
- Vendor Management:
- Manage relationships with third-party vendors, payment processors, and logistics partners.
- Negotiate contracts and terms to optimize cost-effectiveness and service quality.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field.
- Proven experience in e-commerce management, preferably in a similar industry.
- Strong analytical and problem-solving skills.
- Excellent understanding of digital marketing channels and technologies.
- Familiarity with e-commerce platforms, online payment gateways.
- Effective communication and leadership skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
