Business Development Executive

About Us: What Works

Vision: At What works, our vision is clear: We make Businesses Remarkable in Every Way. We strive to elevate brands to new heights, ensuring they stand out and thrive in competitive landscapes.

Mission: Our mission is to create Businesses with stories to keep humans connected. We believe in the power of storytelling to forge meaningful connections between businesses and their audiences, fostering lasting relationships built on trust and authenticity.

Values: At the heart of everything we do are our core values:

• Remarkability: Consistently pursuing remarkability through resilience. We challenge ourselves to exceed expectations, pushing boundaries to deliver exceptional results for our clients.
• Resilience: We embrace challenges as opportunities for growth, demonstrating resilience in overcoming obstacles to achieve success.
• Connection: We prioritize genuine human connections, understanding that effective marketing is about engaging hearts and minds.

Why Join Us: Joining What Works means becoming part of a team dedicated to making a difference. Here, you'll have the opportunity to work with diverse clients across various industries, shaping their narratives and helping them achieve their goals. We foster a collaborative and supportive environment where creativity thrives and innovation is encouraged.

Benefits of Working with Us:

• Professional Growth: Opportunities for continuous learning and development in a dynamic industry.
• Impactful Work: Contribute to meaningful projects that make a difference in our clients success stories.
• Work-Life Balance: We believe in a healthy work-life balance to ensure our team remains motivated and fulfilled.
• Team Collaboration: Collaborate with talented individuals who share your passion for creativity and excellence.
• Competitive Compensation: We offer competitive salaries and benefits packages to attract and retain top talent.

Position Overview: As a Business Development Executive at What Works, you will be responsible for identifying new business opportunities, building relationships, and driving growth. You will play a pivotal role in expanding our client base and achieving revenue targets through strategic sales initiatives.

Key Responsibilities:

• Prospect for potential new clients and turn this into increased business.
• Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities.
• Research and build relationships with new clients.
• Set up meetings between client decision-makers and company's practice leaders/Principals.
• Plan approaches and pitches. Work with team to develop proposals that speaks to the client's needs, concerns, and objectives.
• Participate in pricing the solution/service.
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriately.

Skills and Qualifications:

• Bachelor's degree in Business Administration, Marketing, or related field.
• Proven track record in business development or sales, with 3-6 years of experience.
• Strong communication and negotiation skills.
• Ability to build rapport and establish trust with potential clients.
• Self-motivated with a results-driven approach.
• Proficiency in MS Office and CRM software (e.g., Salesforce).
• Ability to work independently and as part of a team.

Standard Operating Procedures (SOPs):

• Follow established SOPs for lead generation, client meetings, and sales presentations.
• Maintain accurate and up-to-date records in the CRM system regarding sales activity, pipeline, and client interactions.
• Adhere to SOPs for proposal development, ensuring all proposals are tailored to client needs and aligned with company capabilities.
• Implement SOPs for post-sale handover to account management or project teams, ensuring smooth transition and client satisfaction.
• Utilize SOPs for regular reporting on sales performance, KPIs, and pipeline status to management.

Measurable Objectives (MOs) and Key Performance Indicators (KPIs):

• Achieve monthly/quarterly sales targets and revenue goals.
• Maintain a healthy pipeline of qualified leads and opportunities.
• Increase client acquisition and retention rates.
• Meet or exceed KPIs related to calls, meetings, and proposals.