The ideal candidate will possess experience across all phases of the sales cycle, demonstrating confidence in establishing new client relationships and nurturing existing ones. A proven track record of strong negotiation skills is essential.
Responsibilities
As an Outbound Lead Generation Representative, your role encompasses the following duties and responsibilities:
- Lead Generation Experience: A minimum of 2 years of experience in lead generation utilizing LinkedIn Sales Navigator, with proficiency expected within a range of 2 to 4 years.
- Lead Extraction: Utilizing tools such as Google, LinkedIn Sales Navigator, Apollo, Lusha, and similar platforms to extract leads, along with engaging prospects via LinkedIn and email.
- Appointment Setting: Coordinating with sales representatives or account executives to schedule appointments with qualified leads expressing interest in our services.
- Database Management: Maintaining an organized and updated database of leads, ensuring accuracy in contact details and relevant information.
- CRM Management: Updating and maintaining precise records within the Customer Relationship Management (CRM) system to facilitate informed engagement with leads.
- Email Campaigns: Crafting personalized and compelling email campaigns to introduce leads to our products or services, aiming to generate interest and qualified appointments.
- LinkedIn Engagement: Actively engaging with potential leads on LinkedIn to build relationships, establish credibility, and promote our offerings.
- Product/Service Knowledge: Acquiring a comprehensive understanding of our company's offerings to effectively communicate their value propositions.
- Qualifying Leads: Conducting initial qualifying conversations to assess alignment between lead needs and our offerings.
- Reporting and Metrics: Tracking and documenting activities, results, and key performance indicators (KPIs) to provide regular reports to management.
- Continuous Learning: Staying updated with industry trends, competitive landscape, and best practices in lead generation and sales.
- Cold Calling: Initiating outbound calls to prospects based on research and databases.
- Phone Scripting: Developing effective phone scripts tailored to address specific lead pain points and needs.
- Call Monitoring and Recording: Maintaining accurate records of calls made, objections raised, and important information gathered during conversations.
- Active Listening and Objection Handling: Addressing prospects concerns or objections effectively during phone calls.
- Reminder Calls/Emails: Sending reminders to re-engage leads who have expressed interest but not taken desired actions.
- Persistence and Persistence Tracking: Engaging persistently with leads until final resolution is reached, tracking follow-up attempts and outcomes.
- Adjusting Follow-Up Strategies: Continuously assessing and adjusting follow-up strategies based on lead responses and feedback.
- CDD (Client Discovery Document): Researching clients and creating detailed Client Discovery Documents for all appointments.
Required Skills
The candidate must demonstrate proficiency in:
- Business Development
- Sales Management
- CRM Management
- Proposal Documentation
- Excellent Communication and Negotiation Skills
- Growth Orientation
- Experience in selling digital marketing services to US-based customers
- Cold Calling and Lead Generation in the US market (American Accent required)
- Sales Experience in the US market
- Proficiency in tools like LinkedIn Sales Navigator and Upwork
- Experience with CRM software such as HubSpot and ClickUp
- MS Office proficiency
- Excellent multitasking and prioritization skills
- Ability to present ideas effectively to diverse audiences
- Ability to sell value and establish credibility
- Professionalism and confidentiality maintenance
- Enthusiasm for relationship-building
- Teamwork skills
- Tracking new clients, proposal placement, and agreement acquisition
- Managing paperwork and correspondence related to clients
- Client needs assessment and documentation
- Hands-on experience in all aspects of the sales process, from lead acquisition to closure
- Proposal preparation and client meeting arrangements
- Achieving sales targets through outbound leads
- Requirement gathering and client nurturing
- Support for team tasks as needed.
About BootesNull
BootesNull is a globally renowned web & mobile development company based in India. We are thriving in the development industry with a talented and passionate team of developers, designers, testers, marketing strategists, content creators, and new talents.
We aim to focus on converting every imagination into reality.
Job Types: Permanent, Full-time
