Overview
The Business Development Executive (BDE) in marketing plays a crucial role in driving brand awareness, generating sales opportunities, and fostering relationships within targeted gated communities and apartment complexes. This position involves proactive research and engagement strategies to identify and connect with decisionmakers in these communities while effectively executing events and promotions.
Researching
Key Responsibilities:
- Objective To identify potential target groups (TG) that align with the company's product or service offerings.
- Activities
- Conduct thorough market research to identify gated communities and apartment complexes within designated geographic areas.
- Analyze demographic and psychographic data to understand the specific needs and preferences of residents in these communities.
- Utilize various research methodologies, including online tools, surveys, and local contacts, to compile a comprehensive database of potential clients.
- Stay informed about industry trends and competitor activities to refine the target identification process.
Building Relationships
- Objective To establish and maintain strong relationships with community managers and key stakeholders.
- Activities
- Initiate contact with society management teams to introduce the brand and its offerings, thereby fostering initial interest.
- Schedule meetings and presentations to further engage decisionmakers, demonstrating the value proposition of products or services.
- Actively network within these communities by attending relevant events or gatherings, reinforcing the brand's presence and reputation.
- Nurture relationships over time, ensuring ongoing communication and support to build trust and loyalty.
Creating Strategies
- Objective To develop comprehensive marketing strategies that resonate with the target audience and effectively promote the brand.
- Activities
- Analyze data and feedback from clients and community residents to identify effective marketing tactics.
- Develop creative proposals for brand promotions, events, and partnerships that align with the interests of the targeted societies.
- Collaborate with internal teams (such as marketing, sales, and creative) to ensure the alignment of strategies and the seamless execution of branding initiatives.
- Monitor and assess the performance of marketing strategies and adjust tactics based on real time insights and results.
Managing Events And Exhibitions
- Objective To execute promotional events and exhibitions that enhance brand visibility and drive engagement among target audiences.
- Activities
- Plan and organize various events such as branded community gatherings, product launches, or exhibitions tailored to the specific interests of local residents.
- Develop standard operating procedures (SOPs) for event execution to ensure consistency and quality of branding efforts.
- Coordinate logistics, including venue selection, vendor management, and promotional materials, to deliver a successful event experience.
- Gather and analyze feedback from residents post event to evaluate effectiveness and inform future marketing initiatives.
A female candidate is preferred for this role, which involves 50% travel within Hyderabad.
The candidate should have their own vehicle.
Skills And Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in business development, sales, or marketing, preferably within the residential property sector.
- Strong communication and interpersonal skills with the ability to build rapport and negotiate effectively.
- Analytical mindset with the ability to conduct research and identify market opportunities.
- Excellent organizational skills, with experience managing multiple projects simultaneously.
- Proficient in digital marketing platforms and event management software.
