Job Title: Business Development Executive
Location: Ahmedabad Gujarat
Company: Alphatech Automation (Sumit Empowering Automation Pvt. Ltd.)
About Us:
Our Company Alphatech Automation With 6+ years of experience in the industry, we have become Asia's largest training and solution provider in Industrial Automation and Embedded Systems. Our expertise lies in Process Automation, Factory Automation, and Machine Automation. With our seasoned and experienced industrial faculties in the automation industry, we've become a bridge between the demand and supply of a skilled workforce in the automation industry. Our industry-oriented training programs are designed by industry experts and SMEs to assist engineers to learn and gain hands-on experience on the latest PLC, SCADA, DCS, HMIs and Drives that enable them to seamlessly develop, troubleshoot, and maintain advanced Industrial Automation projects.
Our vision is to offer the highest quality of training, projects & industrial solutions that can streamline automation processes seamlessly across a wide range of industries.
Our mission is to bridge the gap between demand and supply of a skilled workforce in the automation industry while helping the industry to unleash its true potential by delivering industrial projects and solutions.
Job Description:
We are looking for a dynamic and results-driven Business Development Executive to join our team. The ideal candidate will have a strong background in marketing and business development, with a focus on college marketing, workshops, digital marketing, offline branding, and strategic planning. This role is essential in driving growth and expanding our reach within the education sector.
Key Responsibilities:
- College Marketing:
- Develop and implement marketing strategies to promote our training programs to colleges and universities.
- Build and maintain relationships with college administrators, professors, and student organizations.
- Organize and participate in college fairs, career days, and other events to increase brand awareness.
- Workshop Conduct:
- Plan, organize, and conduct workshops and seminars for students and professionals.
- Coordinate with trainers and subject matter experts to deliver high-quality training sessions.
- Collect and analyze feedback to improve future workshops.
- Digital Marketing:
- Develop and execute digital marketing campaigns across various platforms (social media, email, SEO, PPC).
- Create engaging content and manage the institute's online presence.
- Monitor and report on the effectiveness of digital marketing efforts.
- Offline Branding:
- Plan and execute offline marketing activities such as print advertisements, flyers, posters, and other promotional materials.
- Collaborate with design and content teams to ensure consistent brand messaging.
- Manage relationships with vendors and partners for offline marketing materials.
- Marketing Strategy and Business Development:
- Develop comprehensive marketing strategies to drive enrollment and brand recognition.
- Identify and pursue new business opportunities and partnerships.
- Analyze market trends and competitor activities to inform strategic decisions.
- Prepare and present regular reports on marketing and business development activities.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, business development, or a similar role.
- Strong understanding of digital marketing techniques and tools.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving abilities.
- Proficiency in Microsoft Office and marketing software (e.g., CRM tools, Google Analytics).
- Bachelor's degree in Business, Sales, Marketing, or a related field
- Experience in the automation industry is a plus
