Skills
Job description:
We are looking for an experienced business analyst to join our team. The ideal candidate will have 2-8 years of experience in web & mobile user & client data analyst for start-ups, with a strong passion to help start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, ui, ux of the organisation.
Responsibilities
- Requirement gathering and analyzing
- Conduct gap analysis, assess scope & suggest solutions
- Responsible for technical proposal writing and time and cost analysis for web and mobile application development
- Preparing rfp/rfq
- Would be involved in presales activities
- Work as liaison between client and technical team
- Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the clients requirement
- High it literacy proven use of web and associated technologies (excel, power point, google apps).
- Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred.
- Cleanse and curate sourced data into standardized reporting templates
- Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders
- Create, validate and deliver tracking links for the marketing department
- Assist in the creation, qa, validation and reporting of a/b and multivariate tests
- Proactively monitor the marketing kpis and ua data on a daily basis
- Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team
- Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics
- Analyze marketing data searching for top of funnel growth opportunities
- Analyze product data searching for insights to increase app engagement, conversion, and retention
- Analyze ltv/cac drivers to support overall business growth
- Partner with marketing, product, and growth teams
- Present findings to stakeholders and make recommendations for spend targets and campaign strategies
- Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes
- Pov on transition to skan 4.0
- Working knowledge of statistical techniques (regression, k-means clustering, pca)
- Experience with lift studies and marketing mix modeling working experience with python, r, & dbt
- Experience at a small company
- Experience with a subscription business
- Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
Qualification
- Masters or bachelor degree in computer science
- Well-versed with its technologies
- 2+ years of business analysis or project analysis experience
- Tech-savvy with proficiency in Microsoft office, google apps, and other web and mobile applications
- Excellent written and verbal communication skills
- Self-motivated, flexible, and comfortable with a fast-paced startup environment
- Advanced experience with Excel, google sheets including an understanding of visualizations, pivot tables, vlookup, and other key functions
- Experience with adobe analytics, google analytics, tableau, SQL, and data grid is a plus.
- Strong analytical and problem-solving skills, with clear attention to detail
- Ability to prioritize and work under tight deadlines
- Fast learner, able to master new concepts, theories, ideas, and processes with ease
- Experience creating user acquisition reports and dashboards
- Deep understanding of mobile attribution, cohort analysis, customer segmentation, and ltv modeling
- Experience pulling data and creating databases using an API of at least one of these ad platforms; Facebook, Snapchat, TikTok, google ads, applovin
- Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, ad platforms APIs, server-postbacks, and mmp providers such as Appsflyer, adjust, kochava
