- As a Branding Executive, you play a pivotal role in driving our companys brand recognition and growth. Your responsibilities encompass a wide array of tasks aimed at promoting our brand, engaging with our target audience, and enhancing our market presence. Below is an overview of your key duties:
- Develop and execute brand strategies aligned with company objectives, ensuring consistent messaging and positioning.
- Conduct in-depth market research to identify consumer insights, competitive landscape, and emerging trends, leveraging this information to propose innovative brand strategies.
- Collaborate with the marketing team to create and implement integrated marketing campaigns across digital, social media, and traditional advertising channels.
- Monitor and analyze brand performance metrics, including sales reports and consumer feedback, to assess the effectiveness of brand initiatives and identify areas for improvement.
- Manage brand budgets efficiently, maximizing return on investment while ensuring resource allocation aligns with strategic objectives.
- Work closely with creative teams and agencies to develop compelling visual designs, marketing materials, and brand assets that resonate with our target audience.
- Maintain brand guidelines and ensure brand compliance in all marketing communications.
- Cultivate relationships with external partners, including vendors, agencies, and industry influencers, to amplify our brands reach and impact.
- Stay abreast of industry trends and best practices, proactively identifying opportunities for brand growth and innovation.
Ideal Profile
Requirements:
Bachelors degree in Marketing, Business Administration, or a related field.
1-3 years of experience in brand management or similar roles.
Strong understanding of brand principles and marketing strategies.
Exceptional creativity and ability to think outside the box.
Excellent written and verbal communication skills.
Proficient in market research and data analysis.
Strong project management skills with the ability to prioritize and meet deadlines.
Detail-oriented and highly organized.
Proficient in using marketing tools and software.
Location: Perugudi, Chennai
