Job Summary
We are seeking a forward-thinking and innovative Brand Strategist to develop and execute effective strategies that will elevate our brand presence, increase market share, and create meaningful connections with our target audience. The ideal candidate will blend creativity with analytical insight to align brand messaging with business objectives.
Key Responsibilities
1. Brand Development and Positioning
- Define and refine the brands value proposition, vision, and positioning.
- Ensure consistency in brand messaging and tone across all channels.
- Identify market opportunities and trends to maintain brand relevance.
2. Market Research and Insights
- Conduct competitor analysis and audience segmentation studies.
- Translate consumer insights and market data into actionable strategies.
- Develop customer personas and journey maps to enhance brand communication.
3. Strategic Planning
- Collaborate with creative, digital, and product teams to build cohesive campaigns.
- Create detailed branding and marketing strategies for product launches or rebranding initiatives.
- Set measurable goals to track campaign performance and brand growth.
4. Creative Collaboration
- Work closely with design and content teams to deliver engaging and innovative brand assets.
- Oversee the development of compelling storytelling frameworks for campaigns.
- Provide feedback on visual and narrative aspects to ensure alignment with brand guidelines.
5. Brand Metrics and Reporting
- Develop key performance indicators (KPIs) to measure the impact of branding efforts.
- Analyze and report on campaign performance and brand health metrics.
- Recommend adjustments to strategy based on performance and insights.
