Brand Strategist

Responsibilities:

• Brand Development:

Develop and articulate a clear brand vision and positioning strategy.

• Define brand values, messaging, and tone of voice to ensure consistency across all marketing materials and touchpoints.

Market Research and Analysis:

• Conduct market research to understand consumer needs, market trends, and competitive landscape.

Analyze data and insights to inform brand strategies and decisions.

Strategic Planning: Create comprehensive brand strategies that align with the company's business objectives.

• Develop long-term and short-term brand plans to achieve market growth and brand recognition.

Campaign Development:

• Collaborate with marketing and creative teams to design and execute brand campaigns.

Ensure that all campaigns align with the overall brand strategy and objectives.

• Brand Positioning:

Develop strategies to position the brand effectively in the market and differentiate it from competitors.

• Work on brand messaging and positioning statements that resonate with target audiences.

Stakeholder Management:

• Work with internal teams, including marketing, sales, and product development, to ensure alignment with brand strategy.

Engage with external partners, agencies, and vendors to execute brand initiatives.

Monitoring and Evaluation: Track and evaluate the performance of brand strategies and campaigns using key performance indicators (KPIs).

• Adjust strategies based on performance data and market feedback.

Brand Guidelines:

• Develop and maintain brand guidelines to ensure consistency in branding across all channels and materials.

Provide guidance and training to internal teams on brand standards and practices.

Duties:

• Developing Brand Identity:

Create and refine the brand's visual and verbal identity, including logo design, color schemes, and messaging.

Competitive Analysis: Monitor competitors brand strategies and market activities to identify opportunities and threats.

• Consumer Insights:

Gather and interpret consumer insights to inform brand strategy and enhance customer engagement.

Creative Collaboration: Work closely with creative teams to develop advertising, content, and promotional materials that reflect the brand's identity.

• Strategic Communication:

Develop and deliver presentations and reports to communicate brand strategies and results to stakeholders.

Brand Advocacy: Act as a brand advocate, ensuring that all company activities and communications align with the brand's core values and messaging.

• Innovation and Trends:

Stay updated on industry trends, emerging technologies, and best practices to keep the brand relevant and competitive.

Job Type: Full-time

Schedule:

• Day shift

Experience:

• total work: 5 years (Preferred)

Brand Strategist: 4 years (Preferred)

Work Location: In person