Job Description
- ACCOUNTABILITIES & RESPONSIBILITIES
Accountabilities
ACTIVITIES
1
Brand Integration
- Develop a deep understanding of our brand, its values, and target audience.
- Collaborate with marketing, creative, and product teams to develop brand integration strategies across multiple channels, such as digital, social media, traditional advertising, and partnerships.
- Ensure consistent brand messaging and visual identity across all marketing efforts and materials.
- Monitor and evaluate brand integration efforts, analyzing data and providing recommendations for improvement.
2 Performance Marketing
- Design and implement performance marketing strategies to drive customer acquisition, engagement, and retention.
- Conduct market research and competitor analysis to identify trends and opportunities for optimization.
- Plan, execute, and monitor performance marketing campaigns across various channels, including search engine marketing (SEM), social media advertising, email marketing, and affiliate marketing.
- Optimize campaign performance through A/B testing, audience segmentation, and conversion rate optimization techniques.
- Track key performance indicators (KPIs) and provide regular reports on campaign performance, identifying areas for improvement and optimization.
- Assist in Digital media planning & buying.
3 Cross-Functional Collaboration
- Collaborate with internal teams, including marketing, product, design, and analytics, to align brand integration and performance marketing efforts with overall business objectives.
- Work closely with creative teams to develop compelling marketing assets and content that align with the brand.
- Coordinate with external agencies and vendors to execute marketing campaigns and ensure timely delivery of assets.
- Stay up-to-date with industry trends, best practices, and emerging technologies in brand integration and performance marketing.
4 Brand Positioning and Planning
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage and work with team & agencies working on brand initiatives
- Lead creative development to motivate the target audience to take action
- Preparing budgets for both the brands. Manage Yearly budget, Media Planning, Social Media planning.
- Prepare yearly marketing calendar as per budgets allocated
- Develop and drive digital vision for brands, create next generation Digital strategy and
- Roadmaps, conduct competitive analysis and benchmarking, and digital KPI.
Responsibilities
- ACCOUNTABILITIES & RESPONSIBILITIES
Qualifications
- SKILLS & KNOWLEDGE
- Educational Qualifications & Certifications:
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- Relevant (Functional/Level) & Total Years of Experience:
Minimum 4 Years Experience In Performance Marketing And Branding
Proven experience in brand integration and performance marketing.Strong understanding of branding principles, marketing strategies, and performance marketing techniques
Proficiency in utilizing various marketing channels and platforms, such as Google Ads, Facebook Ads, email marketing tools, etc
.
- Behavioural Skills:
- Analytical mindset with the ability to interpret data, analyze metrics, and make data-driven recommendations.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams, agencies, and vendors.
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities to develop innovative marketing solutions.
