Landor is looking for a Brand Performance Manager to join our Global Design Studio. Could this be you
We are Landor.
World-leading brand specialists.
Consulting. Design. Experience.
Connecting business strategy to brand.
Bringing every facet of brand to life.
Creating Brand-led Experiences For Talent & Customers.
United in our drive to make a positive difference.
Proudly part of WPP.
We build brands, designed to transform.
Our Landor Group also includes leaders in sonic branding amp, workspace & architectural design experts BDG and award-winning motion specialists ManvsMachine.
What Youll Do
Influence senior level thinking and move clients to action through bespoke market research-driven studies. Work with multi-discplinary teams to address clients business and brand needs with research-backed insights / inputs and recommendations.
- Work on client projects mainly across Middle East Africa, leveraging various research methodologies (incl. quantitative and qualitative techniques), and statistical frameworks / tools such as Conjoint, Cluster, KDA analysis, etc.
- Execute different phases of a market research study including but not limited to:
- Translating the clients business and brand challenges into research design
- Developing questionnaires / discussion guides
- Briefing third-party research partners and supervising fieldwork
- Perform quality checks at various stages of the research to ensure accuracy
- Analyse and interpret data using Landor frameworks and statistical tools
- Creating actionable brand-led insights and compelling reports to clients
- Form recommendations on a variety of branding topics; and sharing insights through compelling stories and succinct syntheses.
- Be responsible for quality and timely delivery of internal and client deliverables
- Collaborate with brand strategists, organizational culture experts, creative designers, and other colleagues to deliver data-driven, relevant insights and recommendations for our clients.
- Support the senior leadership in building Landor and Brand Performance reputation, particularly in what regards quality, client service and deliverables excellence.
What Youll Need
- You will have experience across a range of research (Quantitative & Qualitative) methodologies, and analytical tools such as Conjoint, Regression, Cluster, Brand Valuation, etc.
- You will have a strong balance of thought and action and a passion for understanding a clients business and arriving at insights that solve their challenges via their brand.
- You will have proven experience on complex research projects.
- You will have an inherent curiosity and be an innovative thinker with the ability to see the big picture, present and future, and explore possibilities with the client.
- You will be results-focused, data-driven and collaborative and possess an enthusiastic approach grounded in firm strategy.
- Excellent verbal and written communication skills (English).
Our commitment to diversity and inclusion
We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination.
Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation, marital status, or any other legally-recognized protected basis under federal, state, or local law.
