As a Brand Partnerships Manager, you will be responsible for developing and executing branding strategies to enhance the company's visibility and reputation in the market. Additionally, you will identify and cultivate strategic partnerships to drive business growth and expand the company's reach. This role requires a blend of creative thinking, strategic planning, and strong communication skills to effectively position the brand and establish mutually beneficial partnerships.
Job Role:
- Develop comprehensive branding strategies aligned with the company's goals and values.
- Conduct market research and analyse industry trends to identify opportunities for brand differentiation.
- Collaborate with cross-functional teams to integrate branding initiatives into marketing campaigns, property launches, and corporate communications.
- Create and implement marketing campaigns to increase brand awareness and engagement.
- Monitor brand performance metrics and adjust strategies accordingly to optimise brand perception and resonance.
- Cultivate relationships with media outlets and influencers to secure coverage and endorsements for the brand.
- Identify potential partners and evaluate strategic fit based on shared objectives and target audience alignment.
- Negotiate partnership agreements and contracts, ensuring mutually beneficial terms and conditions.
- Collaborate with internal stakeholders to leverage partnerships for co-marketing opportunities, product integrations, and joint initiatives.
- Track partnership performance and ROI, providing regular reports and insights to inform decision-making.
Requirements:
- Minimum 4 years of experience in branding, marketing, or partnership management roles.
- Proven track record of developing and implementing successful branding strategies that drive brand awareness and affinity.
- Demonstrated experience in negotiating and managing strategic partnerships to achieve business objectives.
- Strong understanding of market dynamics, consumer behaviour, and industry trends.
- Creative thinking and problem-solving abilities, with a strong attention to detail.
- Excellent interpersonal skills and the ability to build rapport with diverse stakeholders, both internally and externally.
