Brand Marketing Specialist

Greetings for the day!!

We are hiring for a Brand Marketing and Communication. Below mentioned are the roles and responsibilities of the same.

Role & responsibilities

Marketing Strategy

- Assist in formulating the Brand's long-term strategy and annual business plan in line with the overall business and organizational goals.

- Day-to-day management of social media accounts, independently and in collaboration with support teams and agencies

- Planning and management of content calendar

- Ideation and creation of multimedia content which includes innovative written posts, blogs, static creatives, and Videos

- Week-on-week reporting of the brand performance

- Proactiveness in coming up with innovative digital campaign plans for new collection launch, plan season wise shoot concepts and topical ideas

- -Be aware of current digital trends and how the same can be implemented for the respective brand to make it stand out

- Manage and monitor campaign budgets, which include media, agency spends and content creation

- Plan, implement, manage, coordinate and execute social media campaigns & new initiatives

PR Agency & Network Expansion

- Monitoring and coordinating with the PR agency.

- Planning on participations in relevant fashion weeks/exhibitions and trade fairs in India or abroad.

- Actively staying abreast of the brand image on social network marketing sites. (Facebook, Instagram, YouTube, Twitter, Pinterest)

- Formulate strategy for Building new customer base; understanding customer demands and product/service desires; developing/maintaining appropriate price points

Brand Communication

- Monitor competitive brand, communications and product development activities and to actively share key findings internally.

- Print Media/Social media/Other avenues - Overlook Designing of strategy for media.

Job Requirement:

a) Overall Experience: 1-3+ years of experience in Marketing / Brand Management.

b) Industry Experience: Fashion / Retail / Lifestyle/Luxury

c) Educational Qualification: Post Graduation / MBA into Marketing

d) Behavioral Skills Required: Excellent communication skills, proactive, team player & able to meet deadlines.

e) Technical Skills Required: Knowhow of marketing strategies, out of the box thinker & innovative.

Interested can share their resume with a subject line BM&C on [Confidential Information]