1. Brand Strategy Development - a. Market Analysis: Work closely with the Brand planner to conduct thorough market research to understand consumer behaviors, competitive landscapes, and market trends.
- b. Brand Positioning: Develop and refine the brands positioning within the market, identifying unique selling propositions.
2. Brand Planning and Execution - a. Annual Brand Plans: Develop comprehensive annual/quarterly/monthly brand plans that outline strategic objectives, marketing initiatives, and budget allocation.
- b. Campaign Execution: Oversee the implementation of marketing campaigns across various channels, ensuring alignment with brand objectives.
3. Budget Management - a. Budget Planning: Develop and manage budgets for marketing and promotional activities.
- b. ROI Analysis: Evaluate the return on investment for various marketing initiatives to optimize future spending.
Development 1. Content Creation - a. Design and develop content for the platform, Social Media Handles, Print Collaterals and BTL activations
- b. Identify Build a team of videographers and photographers to develop content for social media, not limiting to Reels, Gifs, Videos, Fire side chats etc
2. Product Mix and Launch - a. New Product: Collaborate with Growth Category Managers to introduce new products or variations to meet consumer demands.
- b. Launch Strategies: Plan and execute effective launch strategies for new products/brands, including influencer activation and promotional campaigns and road shows/events.
3. Crisis Management - a. Risk Assessment: Identify potential risks to the brands reputation and implement strategies to mitigate crises.
- b. Communication during Crises: Act as a spokesperson for the brand during crises, ensuring transparent and effective communication.
4. Retail and Merchandising Support - a. Merchandising Strategies: Work with retail teams to develop effective in-store merchandising strategies.
- b. Point-of-Purchase Displays: Implement point-of-purchase displays and promotions to drive sales.
5. Sustainability and Social Responsibility - a. Brand Values: Integrate sustainability and social responsibility into the brand strategy, reflecting the companys values.
- b. Community Engagement: Develop initiatives that align with the brands commitment to social and environmental responsibility.
6. User Experience Optimization - a. Work closely with the user experience (UX) and user interface (UI) teams to enhance the online shopping experience.
- b. Analyze monitor website data and customer feedback to identify opportunities for improvement in navigation, design, and functionality.
- c. Collaborate with the customer experience team to ensure that the brand promise is reflected in all customer interactions and touch points.
Reporting & Collaboration
1. Brand Performance Analysis - a. Market Performance: Monitor and analyze market performance, sales data, and consumer feedback to measure the effectiveness of branding strategies.
- b. Competitor Analysis: Stay abreast of competitors activities and market dynamics, adjusting strategies accordingly.
2. Consumer Insights - a. Consumer Research: Conduct consumer research to understand preferences, behaviors, and perceptions.
- b. Feedback Incorporation: Use consumer insights to refine products mix, and marketing strategies.
3. Brand Health Monitoring - a. Key Performance Indicators (KPIs): Define and monitor KPIs to assess brand health and performance.
- b. Brand Equity: Implement strategies to enhance and protect brand equity.
4. Collaboration with Cross-Functional Teams - a. Cross-Functional Collaboration: Work closely with growth managers category to ensure cohesive brand strategies.
- b. Internal Alignment: Align internal teams with brand objectives, ensuring a consistent brand experience.
Qualifications and Skills - Bachelors degree in Marketing, E-commerce, Business, or a related field. Master s degree is a plus.
- Proven experience as a Brand Manager in the beauty and wellness sector with a focus on e-commerce.
- Creative thinker with a keen eye for design and branding.
- Knowledge of Design Tools, AI tools, Video editing tools.
- In-depth knowledge of e-commerce platforms, digital marketing trends, and online consumer behaviour.
- Strong project management and organizational skills.
- Understanding of Programmatic, Biddable Media,SEO, SEM
