About Us:
For Earth's Sake is a sustainability-driven cafe committed to promoting eco-friendly practices and mindful consumer choices. We're looking for a dynamic and creative Brand Manager to join our team and help elevate our brand in the market.
Key Responsibilities:
- Brand Strategy & Development: Lead the creation and execution of brand strategies that align with our mission and values, driving growth and market presence.
- Industry Expertise: Leverage your knowledge and experience in the Food & Beverage (FnB) industry to identify trends and implement initiatives that resonate with our target audience.
- Influencer Marketing: Develop and manage influencer partnerships, ensuring campaigns are authentic, effective, and aligned with our brand's sustainability focus.
- Marketing Campaigns: Plan, execute, and optimize multi-channel marketing campaigns to boost brand awareness, engagement, and customer loyalty.
- Market Research: Conduct market analysis to identify opportunities, assess competition, and understand customer behavior to drive informed decision-making.
- Collaboration: Work closely with our operations and product development teams to ensure brand consistency across all touchpoints.
- Content Management: Plan, create, and post content across all social media platforms in line with brand guidelines, ensuring consistency in tone, voice, and aesthetic.
- Trend Monitoring: Stay ahead of social media trends, adapting and implementing the latest strategies to enhance engagement and reach.
- Community Engagement: Monitor and respond to direct messages (DMs), comments, and customer inquiries in a timely, brand-appropriate manner.
- Performance Tracking: Analyze social media performance using key metrics and provide insights and recommendations to improve content strategy.
- Scheduling & Timeliness: Ensure content is posted on time and maintain a consistent posting schedule across all platforms.
- Collaboration: Work closely with the brand manager and content creators to align social media activities with broader marketing campaigns.
- Influencer Coordination: Assist with influencer outreach and collaborations, ensuring partnerships are in sync with brand goals.
Key Requirements:
- Proven experience in the Food & Beverage (FnB) industry.
- Expertise in influencer marketing, with a strong network of influencers and content creators.
- Strong understanding of brand development, strategy, and positioning.
- Creative mindset with excellent communication and leadership skills.
- Ability to analyze market trends and implement data-driven strategies.
- Passion for sustainability and eco-friendly practices is a plus.
