Brand Manager- Lifestyle & Wellness

Early Applicant

Exp: 0-2 Years

Job Description

Develop and execute comprehensive brand strategies to increase brand awareness and equity.
Conduct market research to identify consumer trends, preferences, and competitive landscape.
Collaborate with product development teams to ensure alignment of brand objectives with product offerings.
Create and implement marketing campaigns across various channels, including digital, print, and social media.
Manage advertising budgets and evaluate the effectiveness of marketing efforts.
Monitor and analyze key performance metrics to track brand performance and identify areas for improvement.
Maintain brand consistency across all communication channels and touchpoints.
Cultivate strong relationships with media outlets, influencers, and strategic partners to enhance brand visibility.
Lead cross-functional teams to execute brand initiatives and campaigns.
Stay abreast of industry trends and emerging technologies to drive innovation in brand marketing strategies.

Qualifications:

Bachelors degree in Marketing, Business Administration, or related field; Masters degree preferred.
Proven experience in brand management, marketing, or related roles.
Strong analytical skills with the ability to interpret data and insights to drive decision-making.
Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively.
Creative thinker with a passion for brand storytelling and consumer engagement.
Demonstrated project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.
Knowledge of digital marketing platforms and techniques.
Previous experience in consumer goods, retail, or similar industries is preferred.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Working days - Mon to Fri (9.30am to 6.30pm)