Brand Manager

Position : Head of Branding

Reporting to : President & General Manager -Branding

Qualification : Any bachelors degree

Experience : 10-15 Years relevant

Job Location : Vadilal House,Navrangpura - Ahmedabad Preferred Industry Food / FMCG / Beverages & Creative agency background preferred.

KRAs :

Brand Strategy & Creative Development:

Develop and champion a compelling brand vision, strategy, and positioning for Vadilal, ensuring alignment with business objectives and market trends.

Lead the development of impactful brand campaigns across all channels (ATL, BTL, Digital) that resonate with target audiences and drive business results.

Translate brand strategy into clear and concise creative briefs for agencies, outlining campaign objectives, target audience insights, and desired outcomes.

Evaluate and provide constructive feedback on creative concepts and executions from agencies, ensuring alignment with brand guidelines and strategic objectives.

A key task would be to work with the MD and senior management, align on creative evaluation parameters help in guiding decision making by providing a framework for evaluation and helping in convergence while giving feedback to agencies in the development process.

Champion creative excellence and raise the bar for all brand communications, pushing for innovative and impactful work that stands out in the market.