This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities
- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.
- Assists in developing and executes the marketing & branding strategy to improve market share and reach.
- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.
- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers for the Brand.
- Planning, strategizing and ensuring the implementation of the strategies to achieve the brand objectives.
Qualifications
- MBA or equivalent in Marketing
- 3+ years brand management or marketing experience
