Job Details: Brand Manager (Consumer Business)
Join our Team of Individuals who will strategize and execute short term and medium term marketing plans. Brand Building, developing consumer insights led brand communication and creating portfolio roadmap will be a key focus area.
Experience: 2 to 6 years(0-1 year brand journey)
Location: Chandivali, Mumbai
Preferable Industry: D2C Startups(Personal Care/Healthcare)
Responsibilities
- Develop and implement brand initiatives in line with agreed business objectives and create medium term strategic direction of the brands portfolio.
- Personally lead consumer insight generation and design brand proposition/communication based on such learnings
- Demonstrate versatility & expertise in all key aspects of the marketing value chain namely, Brand Positioning, Communication, Media Planning, Digital marketing, performance marketing, influencer marketing etc.
- Build a strong medium term portfolio strategy and NPD roadmap for the brand
- Strategize and execute high impact offline campaigns to support customer conversions
- Leverage digital marketing channels to accelerate brand awareness while reducing the cost of acquisition (CAC)
- Create data led hypothesis, test and scale
Qualifications
- Bachelor's degree + Master's Degree in Marketing
- 3+ years brand management or marketing experience
Soft Skills:
- Entrepreneurial
- Mindset
- Hustler
- Self-starter
- Passionate
- Resilient
