Designation- Brand Manager.
Industry-Beauty & Skincare.
Location-Mumbai.
Work from Office.
RESPONSIBILITIES
Leadership
- Prior experience of managing a team is a must
Project Management
- Manage multiple projects at once and deliver top quality work within the stipulated timelines
Creative communication
- Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with the graphics team
- Work with content writers to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonality
Website management
- Own customer experience on the website.
- Work with the tech team to improve the UI/UX or build new features
- Own every word and every image on the website
Drive Revenue
- Drive product and category revenue through new initiatives, ad concepts, influencers, ATL etc.
Promotions & offers
- Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication
- Design and structure right offers, monitor performance and make changes as per data
Skills & Competencies
- Prior team management experience is a must
- Prior experience with Project Management will be a plus
- Understanding of creative communication, design and visual aesthetics
- Strong bias to action
- Agility and ability to take decisions/course correct fast
- Strong verbal & written communication
- Understanding of advertising and marketing campaigns
- Proficiency in English
- Website content management experience will be a plus
- Relationship management with all key internal stakeholders and external agencies
- Results driven & ROI focused
- High consumer-centricity
- Experience with working on Shopify will be a plus
