1 - Conceptual Mapping to understand the current market scenario and highlight future need gaps in the personal
care marketplace;
- Consumer research and market research for better understanding of the brand dynamics, consumer needs and
market opportunities;
- Analyze how our brand is positioned in the market and crystallize targeted consumer insights;
- Take brand ownership and provide the vision, mission, goals and strategies. Conceptualizing and developing the
brand strategy (ethos, imagery, brand values and purpose of being, brand architecture, visual & communication
strategy, selling model, competitive strategy and differentiation)
