The Brand Executive implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organisation's brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation. The Brand Executive works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organisation.
- Analyse market trends and development that may impact offline marketing activities.
- Assess alternate market research channels.
- Conduct research to identify emerging trends of consumers.
- Design, collect and analyse customer satisfaction and feedback.
- Execute activities to communicate business value proposition to customers.
- Execute brand campaigns.
- Execute customer loyalty plans.
- Forecast emerging market needs.
- Generate creative materials, templates and collaterals.
- Generate customer awareness.
- Implement activities that develop organisation capabilities to deliver a consistent customer experience.
- Implement brand communication plans.
- Implement brand plans.
- Implement innovation campaigns to drive higher customer retention and loyalty.
- Maintain customer acquisition and retention programmes.
- Monitor effectiveness of programmes.
- Monitor product quality, design and brand alignment.
- Review effectiveness of brand campaigns.
