Job Title: Group - ECom Marketing Manager/ Assistant Manager
Location: Mumbai
Experience: 7 years minimum
Are you food obsessedDo you dream about dinner while eating lunchDo you think consumers deserve more from Food Brands in IndiaAre you excited the revolution you are seeing in the Food industryIs your mind blown at the pace at which Ecommerce has become Quick Commerce and is transforming our shopping experienceThen this is the job for you!
Why Prasuma
- 1st Indian Frozen Food Brand to win an International Taste Award!
- Committed to creating sensational food using the freshest & finest ingredients.
- Innovators and category creators at the cutting edge food technology. Pioneer of the Fresh & Chilled Deli Meats segment in the region.
- Over almost 40 years of product and service excellence among top modern retail outlets, restaurants and chefs nationwide.
- Work culture of mentorship, following best practices and freedom to try things that
Key Qualities
Self Starter, entrepreneurial spirit
Digitally savvy, interest in link between consumer behaviour, brands & ecommerce
Relationship Building, cross functional working
Ability to spot & take action early action on opportunities
Attention to detail, execution rigour
Team player, performance focussed
Problem solver, ability to thrive in dynamism
Organizational skills
Key Responsibilities
ECom Marketing Calendar at a chain level
ECom Innovation Calendar
Digital Campaign Management
Content creation for digital Campaigns
A+ Content creation and optimisation
Acquisition and retention of new customers to optimisation of listing, ads, creatives, innovative promos, collaborations
Cross functional working with ECom Key Account Managers
Close collaboration with ECom marketing teams
Report on key brand metrics on a monthly basis, CTRs, ROI, New customer acquisition, retention
Study and analyse current trends in market and implement strategies to drive brand sales growth
Brainstorm new growth opportunities
Social media, LinkedIn, Facebook, Instagram etc. activation
