About Airblack
Airblack is India's largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative do-it-together (DIT) courses.
In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers.We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course
Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a Select 200 company with global business potential.
Who are we looking for
At Airblack, We are looking to build and scale a best-in-class marketing and brand function. As a Brand Assistant Manager, you will be the owner of Airblack brand positioning, and take charge of building a creative content powerhouse that drives both social media impressions and organic revenue growth.
From analyzing creative performance and audience attributes to creative brainstorming and creator partnerships, you will be the central source of all content marketing initiatives at Airblack.
If you're a strategic thinker, creative storyteller, and passionate brand builder ready to make a meaningful impact by upskilling millions of women in India, we want to hear from you!
What would you be doing
- Brand Positioning & Growth: Develop & execute comprehensive brand marketing strategies to generate social media eyeballs and drive organic acquisition & revenue
- Campaign Ideation: Collaborate with teams across performance marketing, GTM operations & social media to lead creative ideation and end-to-end delivery across performance marketing and brand campaigns. Be the central driver of new content IP creation and campaigns development at Airblack
- Creative Delivery: Own and execute all aspects of creative assets delivery including brief, script writing, production, editing and coordinated delivery across campaigns
- Social Content & Impressions: Develop and implement a comprehensive social media strategy to increase brand awareness, drive engagement, and foster community growth across platforms including YouTube and Instagram.
- Influencer Partnerships: Develop partnerships with Makeup & beauty influencers, content creators, and brand ambassadors to collaborate on YouTube and Instagram campaigns, drive acquisition campaigns, and amplify Airblack's message
- Creative & Social Media Analytics: Own analytics and performance measurement on all creative campaigns & marketing assets to discover opportunities and drive outcomes. Monitor YouTube and Instagram analytics to optimize content strategy and improve engagement.
What makes you a suitable candidate
We would love to hear from you if you meet the qualifications below:
- Experience: 1-4years of experience on brand and content strategy management with fast-growing consumer brands
- Bachelor's degree in Marketing, Communications, or related field; MBA preferred.
- You consume a lot of content and are able to generate out-of-the-box creative ideas on the go.
- You have an analytical mindset with the ability to interpret data and insights to inform strategic decision-making.
- You have a consistent track record of developing and maintaining extensive relationships with creative, production, and influencer agencies
- You have excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.
- You have a proven track record of taking high ownership and willingness to execute hands-on when needed
Why should you join Airblack
- Skilling with a difference: We are one of the very few education companies in India that have been able to do all the following things together: deliver outcomes, stay lean (under 50 people), raise funds in a down market from top investors, have an infinite runway, as well as lead a completely new whitespace. Get the opportunity to be the face of a new era in the education & skilling sector in a high-skin-in-the-game leadership role
- Unrestricted Autonomy: This is a leadership role with ample space for you to build and execute with autonomy
- Experiment & Build: We have a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building
- Thriving Market Opportunity: We are building in a whitespace with massive opportunity & head start - India has 15 million people entering the workforce every year and less than half a million job. Your impact will help create a dent India's future
- Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and so on
Application Process
- Send us your resume and a cover letter answering What makes you a good fit for this role
- Reach out to us at [Confidential Information] with the subject line Application for Brand Manager
