Brand and Product Manager

About Credit Saison India :

Established in 2019, CS India is one of the country's fastest growing Non-Bank Financial Company (NBFC) lenders, with verticals in wholesale, direct lending and tech-enabled partnerships with Non-Bank Financial Companies (NBFCs) and fintechs. Its tech-enabled model coupled with underwriting capability facilitates lending at scale, meeting India's huge gap for credit, especially with underserved and under penetrated segments of the population.

Credit Saison India is committed to growing as a lender and evolving its offerings in India for the long-term for MSMEs, households, individuals and more. CS India is registered with the Reserve Bank of India (RBI) and has an AAA rating from CRISIL (a subsidiary of S&P Global) and CARE Ratings.

Currently, CS India has a branch network of 45 physical offices, 1.2 million active loans, an AUM of over US$1.5B and an employee base of about 1,000 people.

Credit Saison India (CS India) is part of Saison International, a global financial company with a mission to bring people, partners and technology together, creating resilient and innovative financial solutions for positive impact.

Across its business arms of lending and corporate venture capital, Saison International is committed to being a transformative partner in creating opportunities and enabling the dreams of people.

Based in Singapore, over 1,000 employees work across Saison's global operations spanning Singapore, India, Indonesia, Thailand, Vietnam, Mexico, Brazil.

Saison International is the international headquarters (IHQ) of Credit Saison Company Limited, founded in 1951 and one of Japan's largest lending conglomerates with over 70 years of history and listed on the Tokyo Stock Exchange. The Company has evolved from a credit-card issuer to a diversified financial services provider across payments, leasing, finance, real estate and entertainment.

Job Description:

We are seeking a driven and committed Brand and Product Manager for Credit Saison India, to support the revenue generation and evolution of a key business portfolio by developing insightful communication and creating outstanding experiences, across digital and offline channels.

This is an opportunity to play an instrumental role in executing the brand and communications strategy as the company builds on its success and deepens its presence in the market.

Given our background as a tech-led financial solutions provider and our vision to create transformative impact for India and Bharat, we seek individuals who have experience and authentic interest in finance, an entrepreneurial mindset with a willingness to build things from the ground-up.

Key Skills

A multi-tasker, an excellent collaborator and effective communicator

Experienced in digital sourcing and branch-led sourcing with financial companies. Has worked on channel engagement strategies

Knows about the competitive landscape & current trends in marketing

Experienced in Brand Management & Communication Development for digital & offline media. Core brand experience of having worked as a brand lead.

Preferably someone who has launched omni-channel campaigns/created brands/worked on making brand guidelines etc. Understands brand terminology

Can identify & incorporate consumer insight from research to create communication

Can evaluate creatives relevant to the media (digital/social/film scripts & edits/print/direct marketing to name a few). Has a working knowledge of relevant production process for communication output

Understands consumer buying journey, consumer behavior to formulate Go-To-Market strategy encompassing every touch-point. Can track, analyze and publish results.

Displays strong project management skills and a flair for stakeholder management to lead and execute multiple key projects.

Experience Required

Relevant experience in years: 6-7 years

Experience in brand marketing, advertising, account planning, Finance marketing

Experience in channel management / DSA management

Working with MSME and Salaried customer cohorts is a plus

Educational Qualifications

Post Graduation: MBA (Marketing)

Key Areas of Responsibilities:

1.New Launches and Channel engagement for Revenue Impact

• Support business to launch products and branches, formulate channel strategies
• Increase engagement with channel partners
• Create visibility for LOB, internally and externally

2.Brand Management

• Execute interventions to manifest brand purpose for products in the portfolio
• In order to make data driven brand decision, keep updated on emerging trends, be part of the customer research process, track competition activity

3.Product Marketing

• Develop compelling communication as per arrived product positioning
• Execute GTM- integrated 360 degree launch, track, analyze and publish results

4.Innovations

• Innovative campaign / product / process ideas or ACTs created in accordance to the proposition and executed to create high staff and customer engagement

5.Processes

• 100% adherence billing
• Timely track and publish campaign results
• Execute GTM within TAT as per PERT