Key and Activities
Working closely with the marketing team, support on premise and industry focused activation sessions and events
Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels
Support in the development and execution of Consumer & Shopper activations, including point of sale,
in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives
Coordinate with the distributor for stock, execution and other requirements
Coordination with the local agency partners to execute activations
Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
Manage the POSM and deploy in the right outlets
Keep inventory of all POSM and procure all locally produced POSM
Raise drinks knowledge and capability within the local distributors and wholesaler network and
educate employees on Campari portfolio including product attributes, history and usage
Support the development of face to face training module development
Manage payments with distributor and other partners
