We're looking for an enthusiastic and driven Biddable Account Executive - Performance Marketing to join our team of digital marketing specialists.
Our ideal candidate would be a proactive problem solver who is comfortable thinking on their feet and taking ownership of digital campaign builds, activation and optimisation from day one.
The role is fast-paced and offers a blend of campaign activation and analytical skills across different Paid Media channels, specifically, Paid Search, Paid Social, Display, Video, Native and more, so no day is the same.
Your responsibilities as a Performance Marketing Executive will include:
Building paid media campaigns on platforms such as Google Ads, LinkedIn, Facebook Business Manager, and more; including ad copywriting.
Creating and executing Paid Media campaign optimisation plans
Analysing and reporting on campaign performance using tools such as Google Analytics, Google Looker Studio, and Excel
Identifying opportunities to develop and grow our clients Paid Media activity via keyword, audience and market research
Writing client reports and preparing PowerPoint presentations to showcase our work and results to clients
What we're looking for
You understand the principles and techniques of online marketing via Paid/Biddable media.
You must have prior experience setting up, managing, optimising and reporting on GoogleAds and LinkedIn campaigns.
Must be knowledgeable of and comfortable using Google Ads Editor.
Experience running other channels such as Meta, DV360, YouTube is desirable but not a must.
You have strong attention to detail and can independently execute flawless campaign builds and optimisations.
Must be advanced Microsoft Excel user, knowing how to work with large datasets, write nested formulas, plot and draw insights from pivot tables and vlookups.
Must be confident Microsoft PowerPoint user, being able to efficiently build slides that help translate performance data into stories easy for clients to understand.
You have business acumen and understand key principles of demand generation.
You understand the right mix of KPIs to drive brand's business and marketing objectives e.g. Awareness through to Direct Response.
You're knowledgeable of paid media targeting capabilities to reach different audiences.
You are comfortable analysing performance data, have a solid understanding of the interplay between digital media metrics and are capable of drawing recommendations for campaign optimisation.
You use data to inform your decisions and make optimisations.
You enjoy working with others, are open to feedback, listen actively and communicate efficiently.
You're proactive in identifying solutions to challenges rather than simply report problems.
You have a growth mindset and are eager to learn and thrive in a fast-paced environment.
You are able to prioritise tasks and manage your workload.
You are a fast leaner and stay up to date with the latest industry trends and developments.
