B2B Marketing Manager

B2B Marketing Manager, Amaha (formerly InnerHour)

Digital Marketing Performance Marketing Search Engine Optimization (SEO)

About Amaha (formerly InnerHour)

is a mental health platform that supports people with their psychological needs. The firm is run by a team of mental health, technology and wellness professionals. We are passionate about changing the lives of millions of people who will benefit from psychological support in all aspects of their lives.

With our self-care app, we aim to make psychological wellness more accessible and less stigmatising. We have reached over 3.6 million people. We believe in combining the latest evidence-based interventions and ideas in the field of emotional health with cutting edge technology and product design to build a stellar user experience. In addition to our B2C product, we have additional touchpoints with our 120+ therapists and corporate partners.

Our co-founders, Dr. Amit Malik and Neha Kirpal, bring both the provider and user perspectives on mental and emotional health to Amaha, along with successful entrepreneurial experience both in India and abroad. Our core team comprises alumni from IIT, IIM, ISB, Wharton, St. Xaviers, London Business School and other top schools across the world, with significant experience in developing and delivering emotional wellness products to individual users, corporates and insurance companies.

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Company Size:Mid-Sized

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Office Location

Maharashtra, Mumbai

Maximum Compensation

Open to discussion

Experience Required

2 - 4 years

Working Days

5 days/week

Role & Responsibilities

• Own the lead generation & revenue targets for B2B vertical
• Own the growth & roadmap for B2B vertical, including identification of growth levers and channels
• Formulate the strategy & implement the plans to acquire B2B in-bound leads for various categories of organisations (corporates, educational institutions)
• Make data-driven decisions on allocation of marketing budgets, enabled by tracking CAC, ROI and other key metrics
• Devising communication strategy to educate the market on EWP and Amahas key USPs.
• Working with the content team to create marketing collaterals required by the sales team to enable conversions.
• Establish and manage channels for organic long-term growth (including SEO, emails, events, partnerships, etc.)
• Design, execute, manage and evaluate marketing campaigns across channels

Ideal Candidate

• Graduation or Post Graduation
• 2-4 years of work experience in B2B marketing, owned revenue targets and delivered on those.
• Sales acumen is preferred
• Strong written and verbal communication skills
• Strong problem-identification and problem-solving skills
• Experience in revenue generation & owning targets
• Analytical thinking & quantitative analysis to drive decision making
• Ability to deeply understand user journey & identify key acquisition touchpoints
• Ability to iterate rapidly, based on new information or changing environment
• Prior experience in startups preferred
• Interest and/or experience in mental health preferred