Digital Media Strategy: Assist in the development of digital media strategies to meet marketing objectives, including brand awareness, lead generation, and conversion
Campaign Planning: Collaborate with the marketing team to plan and execute digital media campaigns, including paid advertising, social media marketing, and content marketing
Media Buying: Manage media buying, which involves negotiating and purchasing digital ad placements, such as display ads, social media ads, and search engine marketing (SEM)
Budget Management: Assist in budget allocation and management for digital media campaigns, ensuring cost-effectiveness and return on investment (ROI)
Content Creation: Oversee the creation and optimization of digital content, such as ad copy, images, and videos
Data Analysis: Analyze digital media performance metrics, track KPIs, and make data-driven decisions to optimize campaigns
Audience Targeting: Implement audience targeting strategies to reach specific demographics and segments
Ad Placement: Select appropriate digital media channels, including social media platforms, websites, and search engines, for ad placement
Reporting: Generate regular reports on campaign performance, providing insights and recommendations for improvement
SEO and SEM: Implement search engine optimization (SEO) and search engine marketing (SEM) strategies to improve online visibility and rankings
