Job Description:
We are looking for a dynamic and creative Associate Brand Manager to join our growing cosmetic brand team in Lower Parel, Mumbai. The ideal candidate will have 2-3 years of experience in brand management, marketing, or a related field, with a passion for the beauty and cosmetics industry. This role will support the development and execution of brand strategies to drive growth, market share, and brand loyalty.
As an Associate Brand Manager, you will collaborate with cross-functional teams, including marketing, product development, and sales, to ensure cohesive brand messaging and positioning across all platforms.
Key Responsibilities:
- Assist in the development and implementation of brand strategies to enhance market presence and brand positioning.
- Collaborate with product development teams to support the launch of new products, ensuring alignment with brand identity.
- Monitor market trends, competitive activities, and customer insights to identify opportunities for brand growth and innovation.
- Support the execution of marketing campaigns, including digital marketing, influencer partnerships, and in-store promotions.
- Analyse brand performance and key metrics to provide recommendations for improving brand visibility and sales.
- Work closely with the sales team to develop effective trade marketing strategies and promotional materials.
- Manage relationships with external agencies, ensuring brand guidelines are adhered to in all communication.
- Conduct regular market research and surveys to gauge customer feedback and preferences.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2-3 years of experience in brand management, preferably within the beauty or cosmetic industry.
- Strong understanding of marketing principles, brand positioning, and consumer behavior.
- Excellent communication, presentation, and analytical skills.
- Proficiency in digital marketing and familiarity with social media trends and influencers.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- Creative mindset with a passion for beauty, fashion, and cosmetics.
Benefits:
- Opportunity to work with a leading cosmetic brand and contribute to its growth.
- Competitive salary with performance-based incentives.
- Collaborative and innovative work environment.
- Professional growth and learning opportunities.
Job Type: Full-time
Pay: 500,000.00 - 600,000.00 per year
Education:
Experience:
- total work: 2 years (Required)
- Assistant manager: 2 years (Preferred)
- client handling: 2 years (Preferred)
License/Certification:
Work Location: In person
