To gain formulary acceptance and increased usage for promoted products in all relevant accounts
To prepare implement account development territory business plans
To improve clinical sales marketing knowledge of promoted competitor products
To maintain an up to date knowledge of the health provision environment
To apply science behind the molecule and concept behind managing the Therapeutic Area for effec- tive customer influencing To identify develop key opinion leaders to increase product usage, gain formulary acceptance and product endorsement
To improve selling skills by undertaking the required skill practice or learning identified as part of an ongoing training programme
To improve productivity through delivery of QTQ objectives
To update maintain sales tracking systems to maximise effectiveness on territory
