Write to us if you would like to be a part of Suta. (At- [Confidential Information]). If your resume is ready, send it to us. The first and most important joining criteria is you have to be super passionate.
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Job Summary: The Associate Product Manager will be responsible for managing and optimizing e-commerce operations on Shopify. This role involves improving conversion rates, collaborating with creative and performance marketing teams to develop landing pages, collection pages, and enhancing the overall website user experience (UX). The ideal candidate is data-driven, detail-oriented, and passionate about creating an intuitive and seamless online shopping experience for customers.
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nExperience requirement -
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n- 1-3 yearn
- Should be graduate, preference if postgraduaten
Key Responsibilities:n
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Shopify Store Management:n
- Oversee day-to-day operations of the Shopify platform, ensuring smooth functionality, product updates, and maintenance.
n- Manage product listings, inventory updates, and pricing adjustments.
n- Collaborate with developers to implement changes, including adding new features or fixing bugs.
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Conversion Rate Optimization (CRO):n
- Analyze customer behavior on the website and identify opportunities to improve conversion rates across various touchpoints.
n- Implement A/B testing strategies to optimize landing pages, collection pages, and checkout processes.
n- Monitor key performance indicators (KPIs) such as bounce rates, cart abandonment, and session duration to provide actionable insights.
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Landing Page and Collection Page Development:n
- Work closely with the creative and performance marketing teams to design and optimize landing and collection pages for campaigns and product promotions.
n- Ensure landing pages are mobile-responsive and aligned with the brand's aesthetics and user experience guidelines.
n- Utilize Shopify themes and apps to customize the online store experience based on customer needs.
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Website User Experience (UX) Improvement:n
- Continuously evaluate the website's user journey, identifying pain points and areas for enhancement.
n- Collaborate with UX/UI designers to improve site navigation, product discovery, and overall user satisfaction.
n- Conduct user testing and gather feedback to inform website updates and improvements.
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Collaboration with Cross-functional Teams:n
- Liaise with the creative, performance marketing, and development teams to ensure that the website aligns with marketing campaigns and promotional strategies.
n- Coordinate with customer service and operations teams to resolve any website-related issues impacting customer experience.
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Data Analysis and Reporting:n
- Track and analyze website performance metrics using tools like Google Analytics, Shopify Analytics, and heat mapping tools.
n- Prepare reports on key metrics (e.g., conversion rates, traffic, customer behavior) and provide recommendations for optimization.
n- Stay updated on industry trends and competitor activity to inform strategic decisions.
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Project Management:n
- Assist in the management of e-commerce projects from initiation to completion, ensuring they are delivered on time and meet business objectives.
n- Coordinate project timelines, prioritize tasks, and ensure stakeholders are informed about progress.
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nQualifications:
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n- Bachelor's degree in Business, Marketing, Computer Science, or related field.
n- 1-3 years of experience in product management or e-commerce operations, preferably on Shopify.
n- Strong understanding of e-commerce metrics, website optimization, and conversion rate best practices.
n- Experience working with website analytics tools (Google Analytics, Shopify Analytics, etc.).
n- Basic knowledge of UX/UI principles and best practices for improving online user experience.
n- Excellent communication and collaboration skills to work across teams.
n- Proficiency in project management and organizational skills.
n- Familiarity with A/B testing, website personalization, and optimization tools.
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Preferred Skills:n
- Experience with Shopify theme customization, liquid coding, or third-party app integrations.
n- Knowledge of digital marketing strategies, including paid ads and SEO.
n- Understanding of HTML/CSS and experience working with developers and designers.
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Location: Mumbai, India
