Public Relations and Events / Association Management
- Build media and association relations to generate a pull for the brand in relevant media stories and events.
- Build strong relationships with key business publications including Forbes, Fortune, CNBC, ET, Mint, The Hindu, India Express and Premier magzines like Business World, Business Today etc.
- Build strong relationship with Industry associations like FICCI, CII, ASSOCHAM, IAMAI, IVCA, OPPI etc to plan out brand building activites.
- Would be required to travel to meet media folks, and make pitches to get the extensive brand stories
- Work with different teams to generate new ideas and strategies to increase brand awareness.
- Develop and implement effective communication strategies that build brand awareness.
- Create communication and marketing strategies for new services, launches, events, and promotions.
- Organize quarterly conference, webinars and round table events in key metros in India for 1Lattice .
- Write vertical specific knowledge driven blogs, PRs, news articles using 1Lattice proprietary research and reports.
- Use the stories to build strong propositions for media articles, press releases, client and alumni emails, and newsletters.
- Support 1Lattice Domain Leaders with content creation and marketing material for events, media associations, etc
- Respond to communication-related issues in a timely manner
Educational and Other Requirements
- 2-3 years of experience in Public Relations
- Preferably in an agency environment with working with B2B clients
- Marketing or Media Communication graduate or post-graduate
Desired Competencies:
- A go-getter, who is agile and passionate about communications
- Has a creative bent of mind
- Is positive and empathetic towards team members
- Can smoothly manage multiple projects at one time
- Has excellent written and verbal communication
- Possesses strong industry and business landscape awareness
- Has good organizational and planning skills
- Has attention to detail and accuracy
- Can work with marketing and communication tools and apps
